Picnic is retailer of the year in Germany

Picnic, the popular online-only supermarket from the Netherlands, has won an ecommerce prize in Germany. At the Shop-Award 2019, the company went home with the award for Retailer of the Year.

About 200 invited guests came to Munich yesterday evening to witness the presentation of this year’s Shop-Award. This year’s edition was a lot different than last year, organizer Internet World explained.

2,700 readers voted for Picnic

For example, for the very first time there was a honory award for the retailer of the year. For this audience award, readers of Internet World Business got to select, from ten nominations by the jury, the online retailer that impressed them the most in 2018. Eventually, about 2,700 readers voted and decided that the Dutch online grocery retailer Picnic would receive the award for Dealer of the Year 2019.

In addition, During the eighth year of its existence the jury awarded the Shop Award in four, instead of five categories. Previous awards for the Best Online Pure Player and Best Multichannel Retailer have been merged into the Best Online Retailer. “After all, the customer no longer differentiates between different sales channels, but buys wherever the shopping experience is the easiest and most satisfying.”

‘Can retailer stand out in an Amazon world?’

The jury was mostly interested in seeing an answer to the question: “Can retailer stand out with their shop in an ‘Amazoned’ world?” Can they generate real added value for the customer with their product range, presentation, services or customer centricity.

All winners of Shop-Award 2019

Best online retailer

1. Keller-Sports
2. AO Deutschland
3. Bergzeit

Best brand shop

1. Bonprix
2. Woombikes
3. s.Oliver App

Best B2B shop

1. Würth
2. Beamershop24
3. Rajapack

Hidden Champion

1. Generation Yes
2. Miss Pompadour
3. Pötschke.de

Audience Award “Retailer of the Year 2019”

1. Picnic