Dutch pricing tool Omnia Retail raises millions

Omnia Retail, a Dutch pricing and marketing automation software company, has raised several millions of euros. The money comes from Dutch investment firm Connected Capital and will be used for Omnia’s international growth ambitions.

Sander Roose, co-founder of Omnia, says his company is the only one in the whole world that has a system which drives pricing and online marketing based on advanced algorithms. “Big retailers from other countries know where to find us, so this makes the decision to go abroad more easily and also necessary.” Omnia wants to use the investment money from Connected Capital primarily to expand its team and its service and to speed up the further development of its product.

In addition, Omnia will actively collaborate with international consulting partners and online marketing agencies. Connected Capital will also help Omnia Retail with strategic and operation support so it can successfully complete the next step of growth.

About Omnia Retail

Omnia Retail was founded in 2015 by Sander Roose and Herman de Jager. Since then, they offer software for pricing and online marketing automation to over 80 retailers in the Dutch market. Major companies such as Bol.com, Wehkamp, Nextail and Decathlon are among the customers.