The Netherlands

Dutch online marketplace Bol is not growing as fast as it did last year. Its own sales have stagnated, but sales by partner sellers on the platform continue to grow significantly. Even with fewer partner sellers.

Sellers no longer primarily measure their success on marketplaces by sales volumes, but by the returns they generate. Profit margin has overtaken net sales as the top success metric, while almost half of sellers (49 percent) added two or three new marketplaces over the past year.

Bol increased its lead over Amazon last year, according to a new ECDB ranking of ecommerce in the Netherlands. While the Dutch market leader recorded strong growth, Amazon.nl grew much more slowly.

Compare Group, which owns several price comparison platforms, will expand to Spain, Portugal, Italy and Austria on 7 September. The expansion brings its platforms to 12 European countries. The expansion follows the launch of Compare Group’s platforms in France, Denmark and Norway in 2025.

Amazon is requiring sellers to offer all their Pan-European FBA products on its Dutch marketplace. In six months’ time, a similar requirement will be introduced for Belgium. As a result, the international product selection on Amazon.nl and Amazon.com.be is set to increase.

In the Netherlands, Amazon is the most expensive marketplace for online sellers. Looking at average commission fees, the platform stands out from other marketplaces with an average rate of 19.7 percent in August.

Second hand marketplace for media products Momox has expanded into the Netherlands. Dutch consumers can now sell their used books, CDs and DVDs on the platform. Momox is now active in six countries.

Last November, Vinted Go launched a pilot called Rescued Value. Packages that could not be delivered or returned are relisted on the secondhand marketplace through this dedicated account. In an interview with Ecommerce News, the platform reported that more than 100,000 products have already found new owners through this program.

The Dutch Consumer Association has sent a cease-and-desist letter to Amazon and Duch online marketplace Bol. The association demands that the platforms immediately stop offering misleading discounts. These fake deals violate legal regulations.

Kaufland is expanding its marketplace once again. By the end of the summer, it is opening its doors in Spain and the Netherlands. As a result, the online marketplace will be active in nine countries. Online sellers can already sign up for the new markets.

Joybuy, JD.com's online department store, is becoming a marketplace. The platform will soon open its doors to selected third-party sellers from both Europe and China. Through a major promotional campaign, Joybuy hopes to boost its popularity among European shoppers this summer. “Why wait until November to shop smarter?”

Agentic marketplace intelligence company Merchantee has raised 1.8 million euros in a funding round. With the capital injection, it wants to expand into Poland and Germany this year. It also has plans for further expansion in 2027.

TikTok Shop is expanding rapidly across Europe. On June 15, the platform will launch in Austria, Belgium, the Netherlands, and Poland. Shortly afterwards, the new 'Sell Across Europe' feature will become available, enabling merchants to sell in multiple countries through a single registration.

TikTok Shop is preparing to launch in Poland, the Netherlands and Belgium. This is evident from job listings for its “strategic readiness team” and for customer solutions managers who are fluent in Polish or Dutch. Seller environments have already been set up, but they are not yet live.

Amazon will charge European selling partners additional transport costs as a result of the war in the Middle East. In principle, the measure is temporary, the company says, and applies to both Fulfilment by Amazon (FBA) and Multi-Channel Fulfilment (MCF).