Below you can find all the articles we have written about Dutch ecommerce, online retailers, acquisitions, cross-border initiatives and more. If you want to know more about the Dutch online retail industry, check out our information page on ecommerce in the Netherlands.
In the Netherlands, Amazon is the most expensive marketplace for online sellers. Looking at average commission fees, the platform stands out from other marketplaces with an average rate of 19.7 percent in August.
Second hand marketplace for media products Momox has expanded into the Netherlands. Dutch consumers can now sell their used books, CDs and DVDs on the platform. Momox is now active in six countries.
Last November, Vinted Go launched a pilot called Rescued Value. Packages that could not be delivered or returned are relisted on the secondhand marketplace through this dedicated account. In an interview with Ecommerce News, the platform reported that more than 100,000 products have already found new owners through this program.
The Dutch Consumer Association has sent a cease-and-desist letter to Amazon and Duch online marketplace Bol. The association demands that the platforms immediately stop offering misleading discounts. These fake deals violate legal regulations.
Kaufland is expanding its marketplace once again. By the end of the summer, it is opening its doors in Spain and the Netherlands. As a result, the online marketplace will be active in nine countries. Online sellers can already sign up for the new markets.
Joybuy, JD.com's online department store, is becoming a marketplace. The platform will soon open its doors to selected third-party sellers from both Europe and China. Through a major promotional campaign, Joybuy hopes to boost its popularity among European shoppers this summer. “Why wait until November to shop smarter?”
Agentic marketplace intelligence company Merchantee has raised 1.8 million euros in a funding round. With the capital injection, it wants to expand into Poland and Germany this year. It also has plans for further expansion in 2027.
TikTok Shop is expanding rapidly across Europe. On June 15, the platform will launch in Austria, Belgium, the Netherlands, and Poland. Shortly afterwards, the new 'Sell Across Europe' feature will become available, enabling merchants to sell in multiple countries through a single registration.
TikTok Shop is preparing to launch in Poland, the Netherlands and Belgium. This is evident from job listings for its “strategic readiness team” and for customer solutions managers who are fluent in Polish or Dutch. Seller environments have already been set up, but they are not yet live.
Amazon will charge European selling partners additional transport costs as a result of the war in the Middle East. In principle, the measure is temporary, the company says, and applies to both Fulfilment by Amazon (FBA) and Multi-Channel Fulfilment (MCF).
Yesterday, the winners of the prestigious Shopping Awards were announced, in the Netherlands. It was the 25th edition. Kaartje2go won the ‘DHL Best Online Store of the Year’ award, making it the overall winner of the evening.
Online marketplace integrator ChannelEngine has expanded its partnership with Monta, a Dutch fulfillment provider. The fulfillment solution is now integrated with ChannelEngine’s platform, which means that online sellers can manage marketplace and fulfillment processes in one single ecosystem.
Last year, consumers in the Netherlands spent 35.7 billion euros online. This represents a 1 percent decrease in online spending compared to 2024. At the same time, Dutch consumers are increasingly ordering from abroad, as the number of cross-border purchases rose by 9 percent.
Online marketplace integrator ChannelEngine is launching a new capability, called AI Attribute Builder, in April. The company wants to ensure that products from online retailers will remain visible in AI-driven discovery environments.
Dutch companies can now apply to sell on Otto.de. This marks the beginning of Otto’s expansion to marketplace partners from other European countries. If accepted onto the platform, Dutch sellers must provide customer service in German.