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69% of Germans only want to shop online on Black Friday

69% of Germans only want to shop online on Black Friday

Black Friday 2020 is gonna be very different from earlier editions. A recent survey, for example, shows that 69 percent of shoppers in Germany only want to shop online on Black Friday, with just 11 percent shopping exclusively in-store.

Black Friday 2020 takes place on November 27 and means all kinds of special promotions and offers for 24 hours (or more). And in Germany, it seems that almost seven in ten people who have plans to shop for Black Friday, intend to do this exclusively online. Four in ten say the current corona pandemic has had an impact on their shopping plans. They now prefer to shop online rather than in stores.

92% of shoppers are familiar with Black Friday

This is shown in a study [pdf] carried out by BlackFriday.de. The research also shows that Black Friday is already a very familiar day in Germany, with 92 percent of respondents being familiar with it. And 66 percent of them bought something on this day in 2019.

66 percent of respondents bought something on Black Friday 2019.

This year, 77 percent of the 1,002 respondents have plans to buy something on Black Friday. And the majority would like to spend an amount between 101 and 200 euros.

Black Friday 2020: most consumers intend to shop exclusively online
Black Friday 2020: most consumers intend to shop exclusively online

 

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