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Consumer behavior

We share lots of articles containing hard statistics about ecommerce in Europe, but sometimes these are just numbers. Sometimes it can be more interesting to know more about the consumers driving these statistics. On this page you’ll find article we’ve written about online consumer behavior in Europe.

56% of Germans read reviews before buying

Reviews

More than half of online shoppers in Germany use customer reviews to help them make a buying decision. Young people in particular rely on the experiences that other buyers had with a certain product. Aside from customer reviews, price comparison websites and tips from friends and family are also often used. Continue reading

‘Return fee could avoid 16% of all returns’

Consumers in Germany will order products online with a total value of 70 billion euros this year. But every sixth parcel will be returned. In order to contain this process a bit, a legally required return fee could help, economic researchers say. Continue reading

Only 32% of Irish SMEs with website sell online

Ecommerce in Ireland

Just 69 percent of small and medium-sized enterprises in Ireland have a website. And only 32 percent of these online companies sell products or services online. By not selling online, SMEs are losing their share of the Ireland’s €12.3 billion ecommerce market. Continue reading

Bazaarvoice acquires Influenster

Bazaarvoice

Bazaarvoice, a company that offers solutions for product reviews and other user-generated content, has acquired Influenster. This is a product discovery and reviews platform with almost 6 million users worldwide. Continue reading

86% of Brits are Amazon shoppers

Amazon is very popular in the United Kingdom. Recent research shows that almost nine in ten Brits are Amazon shoppers. And last year, more people have increased their shopping with Amazon than decreased it. Seven in ten Amazon users in the UK buy from the ecommerce giant at least once a month. Continue reading

This is how UK consumers shopped online in 2018

The United Kingdom (UK)

Consumers in the United Kingdom spent the most money online on vehicle-related items. Holidays were also a favorite destination for shoppers looking to spend their money online. And it’s fashion and fast food takeaways that Britons regretted the most buying online in 2018. Continue reading

Half of UK shoppers prefer app over website

Mcommerce (mobile retail sales)

In the United Kingdom, 53 percent of consumers prefer to shop online using a brand’s app over its website. This is mostly because they experience complex processes for signing in and setting up accounts on the website. Still, 40 percent get frustrated when shopping or paying on a mobile. Continue reading

‘Homebase is UK’s worst online store’

Homebase

The ecommerce website of DIY retailer Homebase has finished last in an annual online shops survey. Many customers in the United Kingdom weren’t satisfied with their online shopping experience at Homebase.co.uk over the past six months. Continue reading