We share lots of articles containing hard statistics about ecommerce in Europe, but sometimes these are just numbers. Sometimes it can be more interesting to know more about the consumers driving these statistics. On this page you’ll find article we’ve written about online consumer behavior in Europe.
Southern Europe, in this case defined as Spain and Italy, is lagging behind in ecommerce. Online sales as a percentage of total retail, for example, are far lower than in more northerly countries. But why is this? Continue reading
Black Friday 2020 is gonna be very different from earlier editions. A recent survey, for example, shows that 69 percent of shoppers in Germany only want to shop online on Black Friday, with just 11 percent shopping exclusively in-store. Continue reading
Nowadays, the average shopper in the United Kingdom spends 83 pounds (about 91.5 euros) per month online. Last year, this was 75 pounds (82.7 euros). The coronavirus outbreak has for sure contributed to this 11 percent year-on-year increase. Continue reading
This year, 72 percent of Belgians make online purchases. Of all Belgians who are active online, eight in ten have bought something online in the past year. And 94 percent say they will do so in the future. Continue reading
For over half of the nearly 3.5 million online shoppers in Hungary, ecommerce is a frustrating experience. It seems that 9 out of 10 consumers have stopped an online order before checkout was completed. Continue reading
More than two thirds of online shoppers in Germany would like to choose which logistics company sends their online order. The most important reason for this is because it enables them to influence the delivery reliability. Continue reading
The Covid-19 pandemic has drastically changed the way we shop online and offline. Food retailers have benefited from it, while omnichannel non-food retailers are just starting to recover. How has the coronavirus impacted consumer trends in Europe? Continue reading
Over a quarter of European consumers will remain shopping more than they did before the coronavirus broke out. And 56 percent buy online three or more products per month during the corona crisis. Continue reading
The corona crisis has led to a surge in online shopping, but consumers aren’t returning more. That’s what the Otto Group has noticed. It doesn’t have a simple answer to why this is the case, and whether a general trend reversal can be derived from this. Continue reading
Manufacturers increasingly want to digitize their sales- and buying processes. But what is the current maturity level of their online sales- and services capabilities? And how does it come that manufacturers act so protective in the after-sales business? Continue reading
Most online shoppers in France expect their orders to be shipped for free, depending on the threshold. And one in three online shoppers even expect free shipping for all orders, regardless of the order value. Continue reading
Europe has turned into a continent of online shoppers during the corona crisis. Since the beginning of the current contact restrictions, 57 percent of European consumers shop online more than ever. About one in three Europeans (30 percent) are spending more money on virtual experiences. Continue reading
The online grocery market in the United Kingdom is predicted to increase by 33 percent this year. It’s set to reach an estimated value of 19.2 billion euros, up from 14.5 billion euros last year. It would mean a significant development after four years of slowing growth. Continue reading
More and more consumers in Europe are buying fresh food products online. Although many shoppers still tend to buy a lower volume online than they do-instore. The only exception seems to be the United Kingdom, where 42 percent buys more online than in-store and 32% percent buy less online. Continue reading
The share of people in the European Union who shopped online has increased to 60 percent. The highest proportion of online shoppers can be found in Denmark, while Estonia achieved the biggest growth over the last ten years. Continue reading
