Ecommerce News

Consumer behavior

We share lots of articles containing hard statistics about ecommerce in Europe, but sometimes these are just numbers. Sometimes it can be more interesting to know more about the consumers driving these statistics. On this page you’ll find article we’ve written about online consumer behavior in Europe.

German ecommerce continues to rise

German ecommerce continues to rise

“The upswing is here”, writes bevh above a report on online retail spending in Germany. According to the industry association, consumers spent 39.84 billion euros on products online in the first half of this year. This marks a 3.5 percent increase compared to the same period last year. The growth was even stronger in the second quarter.

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Ecommerce market concentration highest in Italy and Spain

Ecommerce market concentration highest in Italy and Spain

The five largest ecommerce players in Italy account for 46 percent of the sales of the country's top 250 online sellers. Spain also sees a high concentration, with its top five players representing 41 percent of the market. In the United Kingdom, Germany, and France, the market is more evenly distributed. Yet even in those countries, the top 25 sellers are significantly larger than the 225 that follow.

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