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Consumer behavior

We share lots of articles containing hard statistics about ecommerce in Europe, but sometimes these are just numbers. Sometimes it can be more interesting to know more about the consumers driving these statistics. On this page you’ll find article we’ve written about online consumer behavior in Europe.

The status of ecommerce within manufacturing

The status of ecommerce within manufacturing

Manufacturers increasingly want to digitize their sales- and buying processes. But what is the current maturity level of their online sales- and services capabilities? And how does it come that manufacturers act so protective in the after-sales business? Continue reading

57% of Europeans shop online more than ever

57% of Europeans shop online more than ever

Europe has turned into a continent of online shoppers during the corona crisis. Since the beginning of the current contact restrictions, 57 percent of European consumers shop online more than ever. About one in three Europeans (30 percent) are spending more money on virtual experiences. Continue reading

UK online grocery will grow 33%

UK online grocery will grow 33%

The online grocery market in the United Kingdom is predicted to increase by 33 percent this year. It’s set to reach an estimated value of 19.2 billion euros, up from 14.5 billion euros last year. It would mean a significant development after four years of slowing growth. Continue reading

UK leads Europe in embracing online grocery shopping

UK leads Europe in embracing online grocery shopping

More and more consumers in Europe are buying fresh food products online. Although many shoppers still tend to buy a lower volume online than they do-instore. The only exception seems to be the United Kingdom, where 42 percent buys more online than in-store and 32% percent buy less online. Continue reading

60% of EU people shopped online

60% of EU people shopped online

The share of people in the European Union who shopped online has increased to 60 percent. The highest proportion of online shoppers can be found in Denmark, while Estonia achieved the biggest growth over the last ten years. Continue reading

Ecommerce Belgium: €8.2 billion in 2019

Ecommerce Belgium: €8.2 billion in 2019

Online stores in Belgium have generated a total turnover of 8.2 billion euros in 2019. This is an increase of 17 percent compared to the situation one year before. One out of every four euros generated by Belgian online shops came from foreign shoppers. Continue reading

Polish consumers not happy with eco-behavior retailers

Polish consumers not happy with eco-behavior retailers

About three out of four Polish consumers see environmentally-unfriendly behavior of sellers when they are shopping online. Among this behavior is the use of film for packing shipments, packing food products in plastic bags and packing small products in too large packages with fillers. Continue reading

56% of Germans read reviews before buying

56% of Germans read reviews before buying

More than half of online shoppers in Germany use customer reviews to help them make a buying decision. Young people in particular rely on the experiences that other buyers had with a certain product. Aside from customer reviews, price comparison websites and tips from friends and family are also often used. Continue reading

‘Return fee could avoid 16% of all returns’

‘Return fee could avoid 16% of all returns’

Consumers in Germany will order products online with a total value of 70 billion euros this year. But every sixth parcel will be returned. In order to contain this process a bit, a legally required return fee could help, economic researchers say. Continue reading

Only 32% of Irish SMEs with website sell online

Only 32% of Irish SMEs with website sell online

Just 69 percent of small and medium-sized enterprises in Ireland have a website. And only 32 percent of these online companies sell products or services online. By not selling online, SMEs are losing their share of the Ireland’s €12.3 billion ecommerce market. Continue reading