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Consumer behavior

We share lots of articles containing hard statistics about ecommerce in Europe, but sometimes these are just numbers. Sometimes it can be more interesting to know more about the consumers driving these statistics. On this page you’ll find article we’ve written about online consumer behavior in Europe.

UK shopper spends 11% more online

UK shopper spends 11% more online

Nowadays, the average shopper in the United Kingdom spends 83 pounds (about 91.5 euros) per month online. Last year, this was 75 pounds (82.7 euros). The coronavirus outbreak has for sure contributed to this 11 percent year-on-year increase. Continue reading

7 out of 10 Belgians buy online

7 out of 10 Belgians buy online

This year, 72 percent of Belgians make online purchases. Of all Belgians who are active online, eight in ten have bought something online in the past year. And 94 percent say they will do so in the future. Continue reading

The impact of Covid-19 on consumer trends in Europe

The impact of Covid-19 on consumer trends in Europe

The Covid-19 pandemic has drastically changed the way we shop online and offline. Food retailers have benefited from it, while omnichannel non-food retailers are just starting to recover. How has the coronavirus impacted consumer trends in Europe? Continue reading

Otto Group: coronavirus has lowered the return rate

Otto Group: coronavirus has lowered the return rate

The corona crisis has led to a surge in online shopping, but consumers aren’t returning more. That’s what the Otto Group has noticed. It doesn’t have a simple answer to why this is the case, and whether a general trend reversal can be derived from this. Continue reading

The status of ecommerce within manufacturing

The status of ecommerce within manufacturing

Manufacturers increasingly want to digitize their sales- and buying processes. But what is the current maturity level of their online sales- and services capabilities? And how does it come that manufacturers act so protective in the after-sales business? Continue reading

57% of Europeans shop online more than ever

57% of Europeans shop online more than ever

Europe has turned into a continent of online shoppers during the corona crisis. Since the beginning of the current contact restrictions, 57 percent of European consumers shop online more than ever. About one in three Europeans (30 percent) are spending more money on virtual experiences. Continue reading

UK online grocery will grow 33%

UK online grocery will grow 33%

The online grocery market in the United Kingdom is predicted to increase by 33 percent this year. It’s set to reach an estimated value of 19.2 billion euros, up from 14.5 billion euros last year. It would mean a significant development after four years of slowing growth. Continue reading

UK leads Europe in embracing online grocery shopping

UK leads Europe in embracing online grocery shopping

More and more consumers in Europe are buying fresh food products online. Although many shoppers still tend to buy a lower volume online than they do-instore. The only exception seems to be the United Kingdom, where 42 percent buys more online than in-store and 32% percent buy less online. Continue reading

60% of EU people shopped online

60% of EU people shopped online

The share of people in the European Union who shopped online has increased to 60 percent. The highest proportion of online shoppers can be found in Denmark, while Estonia achieved the biggest growth over the last ten years. Continue reading