Abel & Cole delivers groceries in returnable, refillable packaging
Abel & Cole, an organic food delivery service from the United Kingdom, has introduced Club Zero. This is a new service, claimed to be the first of its kind in the UK, which delivers groceries to consumers in returnable, refillable packaging. No more single-use packaging.
On demand webinar: is your brand going missing online?
On demand webinar: Get key practical advice on how to identify and fix lost sales opportunities in ecommerce, and really optimize your brand’s selling potential among resellers. Watch the webinar here.
Club Zero is a membership service that delivers all kinds of groceries, packaged in a returnable pot. Abel & Cole says they are just in the early stages of this new idea.
Small membership fee
“We’ve taken a leap and invested in this big idea, so your journey begins with a small membership fee for joining Club Zero. It helps to cover the time being put in behind-the-scenes getting your refills ready and dropped to your door”, the company explains to its customers.
Abel & Cole buys products from makers in bulk packaging
Club Zero is possible, because Abel & Cole buys the products from its makers in larger bulk packaging, up to 25 kilogram. “We are encouraging our makers to send their goodies to us in the largest bulk packaging possible for us to decant into our reusable pots. By having these larger packs, there’s less packaging used along the way.”
Return, Refill, Repeat
Club Zero members receive a returnable pot – which Abel & Cole calls a VIP (‘Very Important Pot’) – in which they can decant the organic food they order online. Abel & Cole then collects the returnable pots and will reuse them for a next delivery.