Ecommerce giant Amazon has announced that it will expand its service Global Warehousing and Distribution into Europe by the end of the year. It will launch in Germany, France, Italy, Spain and the United Kingdom. With it, sellers can reach customers across multiple countries from one single Amazon-operated facility.
ASOS recorded growth in the value of products sold in the final quarter of its financial year, which ended on 30 August. The increase was in the low single digits, following a year in which that value fell by 12 percent. The online fashion retailer also reported its first quarter-on-quarter increase in customer numbers since 2022.
Sellers no longer primarily measure their success on marketplaces by sales volumes, but by the returns they generate. Profit margin has overtaken net sales as the top success metric, while almost half of sellers (49 percent) added two or three new marketplaces over the past year.
Sellers from eight European Union member states will soon be able to offer their products to British consumers on TikTok Shop. Conversely, sellers will soon be able to sell to shoppers in continental Europe.
Amazon has officially launched its Prime Air service in the United Kingdom. From its fulfillment center near Darlington, England, the company can now deliver parcels by drone. Customers living within a 12-kilometer radius can now have certain items delivered with this shipping method.
Amazon Warehousing & Distribution, or AWD, will launch in five European countries this week. The service allows Amazon sellers to store products with the ecommerce giant for extended periods. From this bulk inventory, Amazon replenishes stock at FBA fulfillment centers based on demand.
Online marketplace Fruugo made a profit of 1.4 million British pounds (1.64 million euros) in 2025. Just a year earlier, the company had made a loss of 10.1 million British pounds (11,8 million euros). As a result, the marketplace has expanded its services recently.
Argos, one of the United Kingdom's largest omnichannel retailers, has launched a marketplace. With the new platform, the retailer aims to better serve online shoppers in its home market. Applications are also open to selling partners from outside the United Kingdom.
Over 300,000 small businesses from the United Kingdom are now selling on TikTok Shop, according to the platform. It did not release the total amount of sellers in the country, but it said that the amount of new sellers joining has increased 200 percent year on year.
Online retail sales are rising sharply in the United Kingdom. According to the country's Office for National Statistics (ONS), online retail sales values were 11.7 percent higher in the second quarter than a year earlier. In June alone, they increased by 14.4 percent year-on-year. The online share of retail sales reached its highest level since April 2021.
Amazon is tightening its oversight of merchants that ship orders themselves (Fulfilled by Merchant, or FBM). In Germany, the company expects FBM sellers to maintain an On-Time Delivery Rate of 90 percent or higher and says it will enforce that threshold strictly. Similar policy changes are being introduced in other countries.
New reports on ecommerce in the five biggest European online markets shows that online shopping is still increasing in popularity. By 2029, online revenues in Germany, the United Kingdom, Spain, Italy and France could reach a total volume of 600 billion euros. This is driven by the use of AI in online shopping.
Customers of DHL Globalmail in the United Kingdom will soon no longer be able to send parcels to consumers in the European Union. The carrier is not yet operationally ready for the new customs rules that will take effect on July 1st.
Joybuy, JD.com's online department store, is becoming a marketplace. The platform will soon open its doors to selected third-party sellers from both Europe and China. Through a major promotional campaign, Joybuy hopes to boost its popularity among European shoppers this summer. “Why wait until November to shop smarter?”
Last year, ecommerce giant Amazon invested more than 17 billion euros (15 billion British pounds) in the United Kingdom. This is part of the company’s plan to invest 46 billion euros (40 billion British pounds) by the end of 2027. According to Amazon’s financial report, the United Kingdom is the company’s third-largest market globally.