Asos has started a test with See My Fit, an augmented reality tool that shows a product in different sizes and on different body types. Asos is the first retailer in Europe to test the technology.
The United Kingdom
Lidl UK is said to launch its online shop later this year. The ecommerce website won’t feature groceries, but instead it will sell wine, spirits and non-food items.
Facebook and eBay have agreed to do better in fighting fake and misleading reviews on their websites. They have made the pledge after the Competition and Markets Authority in the United Kingdom told them to address this problem.
Sorted, a delivery software startup from the United Kingdom, has reached a nice milestone. The value of goods it has shipped to date has reached the 1 billion pounds mark. All in all, it was a great year for the startup, which saw its client base increase by 200 percent.
Amazon and eBay dominate the UK ecommerce market. This year, the two ecommerce giants have a market share in the United Kingdom of 39.9 percent. Especially Amazon is way ahead of all other online retailers.
Trouva, an online marketplace for bricks-and-mortar boutiques, has raised 17 million pounds (20 million euros). The UK company wants to use the money to accelerate its expansion across Europe and beyond.
Scope, a disability charity from the United Kingdom, has started a campaign called ‘the Big Hack’ to make retailers aware of digital exclusion. Still, many disabled customers can’t shop online in a proper way.
The total spend via UK online marketplaces is forecast to reach over 30.4 billion euros in 2019. It’s also expected to rise 15.2 billion euros over the next five years. This corresponds to an increase of 50.1 percent. And it’s mostly Amazon and eBay who dominate the online marketplaces market.
Most of the top fashion retailers in the United Kingdom fail to offer a post-checkout experience to its customers. For example, they don’t send tailored delivery messages and thus miss out on a upsell opportunity.
Enjoy, an ecommerce startup best described as an online mobile store, has raised about 135 million euros in Series C funding. With this money, the company wants to further expand in the United Kingdom and launch in new markets.
Online shoppers in the United Kingdom have left about 250 million euros worth of uncollected products at click-and-collect sites last year. This was due to long queues and understaffed collection points.
Amazon has extended its anti-counterfeiting program Project Zero to Europe. With this initiative, which launches in France, Germany, Italy, Spain and the United Kingdom, the ecommerce giant wants to drive the number of counterfeits on its platform to zero.
Dutch food delivery group Takeaway has confirmed it wants to acquire its British competitor Just Eat. If Just Eat and Takeaway successfully end talks, the combined company will be one of the largest food delivery companies in the world.
Consumers in the United Kingdom want greater transparency and product information around sustainable purchases. Almost two thirds of young consumers would even reconsider their purchasing decision if retailers better communicated the impact they have on the environment.
RevLifter, a deals personalization platform from the United Kingdom, has raised 2.3 million pounds (2.56 million euros) in seed funding led by a group of investors. With the money, RevLifter wants to further develop the platform and expand further into the United States.