No ecommerce without logistics. Because whenever a consumer orders something online, that product has to be shipped from one place (one of many warehouses and fulfilment centers in Europe) to another (the consumer’s house, a pick-up point, et cetera). So logistics (and logistics companies) play a very important role in the whole ecommerce process. In order to achieve success in the online retail industry, one has to have a very solid logistics plan in place.
Ecommerce giant Amazon has announced that it will expand its service Global Warehousing and Distribution into Europe by the end of the year. It will launch in Germany, France, Italy, Spain and the United Kingdom. With it, sellers can reach customers across multiple countries from one single Amazon-operated facility.
DHL eCommerce is looking for more parcel companies to acquire in Eastern Europe. The planned purchase of Venipak in the Baltics is its latest step. CEO Pablo Ciano says the region is now the focus of the division’s European acquisition plans.
Temu has broken into the top 10 online retailers in almost every European country. In four countries, the platform owned by China’s PDD Holdings even ranks first, according to ECDB, based on its 2025 data. Worth noting that none of these countries has a local Amazon storefront or a major domestic marketplace.
Allegro plans to make selected tools and services available to selling partners for use outside its marketplace. These include logistics, financial and advertising solutions. Partners will be able to use them to boost sales in their own online stores.
Amazon is requiring sellers to offer all their Pan-European FBA products on its Dutch marketplace. In six months’ time, a similar requirement will be introduced for Belgium. As a result, the international product selection on Amazon.nl and Amazon.com.be is set to increase.
Amazon has officially launched its Prime Air service in the United Kingdom. From its fulfillment center near Darlington, England, the company can now deliver parcels by drone. Customers living within a 12-kilometer radius can now have certain items delivered with this shipping method.
Chinese ecommerce platforms such as AliExpress, Banggood, Shein, and Temu are more popular than average in Southern Europe, according to research by the European Central Bank (ECB). Shoppers are attracted by low prices and a wide product range.
Amazon Warehousing & Distribution, or AWD, will launch in five European countries this week. The service allows Amazon sellers to store products with the ecommerce giant for extended periods. From this bulk inventory, Amazon replenishes stock at FBA fulfillment centers based on demand.
Ecommerce giant Amazon has announced that it is expanding its logistics center in Pforzheim, Germany. It is investing more than 300 million euros in order to double its workforce there by the end of 2029. The expansion also involves a change in the type of warehouse.
Last November, Vinted Go launched a pilot called Rescued Value. Packages that could not be delivered or returned are relisted on the secondhand marketplace through this dedicated account. In an interview with Ecommerce News, the platform reported that more than 100,000 products have already found new owners through this program.
Online fashion platform Zalando has invested in German robotics company Sereact. It develops AI-powered robotics solutions. The investment is meant to accelerate automation of logistics in ecommerce, particularly in the processing of returns.
Amazon is tightening its oversight of merchants that ship orders themselves (Fulfilled by Merchant, or FBM). In Germany, the company expects FBM sellers to maintain an On-Time Delivery Rate of 90 percent or higher and says it will enforce that threshold strictly. Similar policy changes are being introduced in other countries.
While Amazon has been the biggest marketplace in Germany for years, other local platforms have recently increased their market share. Retailers who want to sell in Germany should be aware that selling on Amazon is not the only way to reach customers, says global fulillment provider fulfilmentcrowd. As marketplaces are increasing their share in the ecommerce market, being active on several platforms can help online stores diversify their revenue.
The easyGroup, the company behind easyJet, has launched easyCourier. It is rebranding Cypriot local logistics company Svelta Courier. With the takeover, easyGroup has entered the last-mile delivery sector. It wants to expand its services across Europe.
Joybuy, JD.com's online department store, is becoming a marketplace. The platform will soon open its doors to selected third-party sellers from both Europe and China. Through a major promotional campaign, Joybuy hopes to boost its popularity among European shoppers this summer. “Why wait until November to shop smarter?”