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Amazon and eBay account for 40% of UK ecommerce

Amazon and eBay dominate the UK ecommerce market. This year, the two ecommerce giants have a market share in the United Kingdom of 39.9 percent. Especially Amazon is way ahead of all other online retailers.

Amazon even saw its ecommerce market share in the United Kingdom increase. Last year, it was 28.8 percent, but this year it has grown to 30.1 percent, keeping way ahead of local retail giants such as Sainsbury’s and Tesco.

Sainsbury’s ranks third

The next biggest player, according to insights from Edge by Ascential, is eBay with a 9.8 percent share of the online market. It’s followed by Sainsbury’s (4.6 percent), Tesco (4.5 percent), Walmart/Asda (3.9 percent) and John Lewis (3.6 percent).

Top retailers in the United Kingdom.

Edge by Ascential analysts think that ecommerce’s share of chain retail will continue to increase in the United Kingdom, expanding from 21 percent this year to 26 percent in 2024. Currently, ecommerce in the UK is the third largest market, only behind China and the United States.

‘UK retailers are under serious pressure’

“The UK ecommerce market is the largest in Europe, and with increasing connectivity coupled with growing consumer demand for convenience, UK retailers are under serious pressure to revolutionize their omnichannel experience in 2020”, Nick Everitt, Director of Advisory EMEA at Edge by Ascential, said.

‘Amazon and eBay continue to expand and dominate’

“This is all the more crucial as pure-play online platforms such as Amazon and eBay continue to expand and dominate in the UK market, driving third party operations that give greater control to brands selling on the platform but open up fierce competition and require care and attention from those selling in the marketplace.”

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