Statistics

Nine out of ten Belgians between the ages of 18 and 70 bought something online at least once last year. At least 33 percent of Belgian consumers say that they have one online store they always use to purchase a certain product online. Another 40 percent return to the same three online stores.

Inflation and subdued consumer confidence are expected to dampen online spending in Germany, according to the latest announcement by Handelsverband Deutschland (HDE).

Most online companies in Germany are located in the Western regions North Rhine Westphalia (22 percent) and Bavaria (17 percent). Only 1.75 percent come from the Eastern regions Thuringia and 1 percent from Mecklenburg-Western Pomerania.

For years, purchasing on account was the most popular payment method in Germany for online shoppers. However, in 2022, PayPal took over that place. At least 29.6 percent of online purchases were paid for with this payment method.

Bol.com, the leading marketplace in the Netherlands and Belgium, had a gross merchandise volume of 1.3 billion euros in Q1. As much as 65 percent comes from third party merchants on the platform. Bol.com currently has 52,000 partners.

On January 1^st, the Netherlands had more online stores than brick-and-mortar stores. The number of online stores was 84.1 thousand, while the number of physical stores was 82.1 thousand. In a year, the number of online stores rose 4.1 percent.

The total ecommerce turnover in Italy is estimated to have been worth 75.89 billion euros in 2022. This is a growth of 18.6 percent, when compared to a year earlier. However, most of that growth was caused by price increases.

In German ecommerce, online sales of goods fell 15 percent in the first quarter of 2023. This is mostly the case for fashion items. On the other hand, sales of digital services such as holiday bookings increased by over 28 percent. The food segment remained stable.

Cross-border ecommerce in Europe was worth 179.4 billion euros in 2022. This is an increase of 4.8 percent compared to a year earlier. In total, European online stores achieved a record-high turnover of 105.5 billion euros across borders, a 5.5 percent increase compared to 2021.

Last year, Dutch consumers spent 33.3 billion euros online. This is a 9 percent growth compared to 2021. The number of purchases actually decreased by 5 percent, but the average amount per purchase increased by 15 percent.

Zalando saw its earnings before interest more than halve last year. The platform’s sales increased slightly by 3 percent compared to a 34 percent growth in 2021. After a tough year, the fashion giant predicts revenue could shrink in 2023.

In the FT 1000-ranking of fastest-growing European companies, 95 are ecommerce businesses. The vast majority of these companies is from Germany, such as WLDOHO and KoRo. Italy (24) and France (12) are also well-represented.

Used cars retailer Autohero.com generated 1 billion euros in sales in 2022. That is an increase of over 80 percent compared to the year before. This is mostly due to raising prices of used cars following supply chain shortages.

Otto Group has an expected revenue of 12 billion euros for 2022. This is a 2 percent decrease compared to the year before. In Germany, ecommerce sales fell as much as 8 percent, while international sales have increased.

Dutch electronics store Coolblue made a profit loss of 6,2 million euros in 2022. This is a stark contrast with profits of over 39 million euros the year before. The company generated 2,35 billion euros of revenue. a small year-on-year growth of 0,6 percent.