Ecommerce in the Nordic region has increased by 11 percent during the first six months of 2018, compared with the same period last year. Nordic consumers made online purchases worth 10 billion euros. The largest ecommerce country in the region is Sweden, with 4.12 billion euros.
Statistics are boring? Hell no! They can be very interesting, if you are interested in the ecommerce industry that is. Check out this category to see some stunning numbers and data about the ecommerce industry in different European countries or about a certain company.
Bol.com is, again, the biggest online store in the Netherlands. Just like in 2016 and 2017, there is no online retailer with a bigger revenue to be found in the Western European country. Last year, the Ahold subsidiary generated 1.22 billion euros in online revenue.
The subscription box market in the United Kingdom was worth about 654 million euros last year, but it’s forecast to be valued at 1.12 billion euros by 2022. This means, the UK subscription box market will grow by 72 percent during the next four years.
Ecommerce in Germany increased significantly in 2017. The top 100 of online retailers in Germany generated sales with a total value of 30.5 billion euros. Compared to what they sold one year before, this is an increase of 11.3 percent. The number one is still Amazon, with a turnover of 8.8 billion euros.
Online shoppers in the United Kingdom make 87 percent of their retail purchases (grocery shopping not included) online. That’s an increase of almost 9 percent compared to the situation last year, when 80 percent of retail purchases was conducted online.
Ecommerce in Sweden has increased just slightly during last year and was worth 14.5 billion euros at the end of 2017. After an increase of 4.1 percent, the B2C ecommerce turnover of Sweden grew only 400,000 euros compared to the situation in 2016.
Last year, ecommerce in Germany managed to grow 9.5 percent compared to the situation in 2016. This has led to the online retail industry being worth 85 billion euros. It’s expected ecommerce in Germany will grow to 93 billion euros at the end of this year.
What are the top-selling online shops in Switzerland this year? Which Swiss ecommerce companies generated the highest turnover? Consulting firm Carpathia analyzed figures of the largest online retailers in Switzerland and came up with a top 50.
Ecommerce in France grew 14 percent last year. The online business-to-consumer turnover was worth just under 82 billion euros and is expected to rise even further in the coming year. The French ecommerce turnover is forecast to be worth 93 billion euros at the end of this year.
The average conversion rate, also known as the percentage of website visitors that complete the purchase order, is 1.6% in Italy. During the online customer journey, Italian consumers leave ecommerce websites mostly because of poor usability or a lack of desired products.
Ecommerce in Europe has once again shown some double-digit growth. The total ecommerce turnover in Europe increased by 11 percent last year, making it worth 534 billion euros. For the current year, a growth rate of 13 percent is expected, which would mean ecommerce in Europe will be worth 602 billion euros in 2018.
For the first time, the ecommerce turnover of Hungary has surpassed the psychological limit of 500 billion Hungarian forints. Ecommerce in Hungary was worth 545 billion forints, or 1.65 billion euros, last year.
The business-to-consumers ecommerce turnover of Belgium is still increasing, with a 12 percent year-on-year growth rate this year. This would mean ecommerce in Belgium will be worth 11.84 billion euros at the end of this year.
The business-to-consumers ecommerce turnover of Italy is still growing and is expected to be worth 23.1 billion euros at the end of 2018. This would mean an increase of 9 percent, which is significantly lower than the growth rates of the last few years.
At the end of last year, French ecommerce federation Fevad counted about 173,000 active retail websites in France. This is an increase of 10 percent compared to one year earlier, when there were 157,273 active merchant websites in France.