Statistics are boring? Hell no! They can be very interesting, if you are interested in the ecommerce industry that is. Check out this category to see some stunning numbers and data about the ecommerce industry in different European countries or about a certain company.
Growth in online consumer spending in Europe is slowing down. For the current year, Ecommerce Europe and EuroCommerce expect growth of 5 percent in nominal terms. The growth engine in Eastern Europe is grinding to a halt.
Sellers no longer primarily measure their success on marketplaces by sales volumes, but by the returns they generate. Profit margin has overtaken net sales as the top success metric, while almost half of sellers (49 percent) added two or three new marketplaces over the past year.
Temu has broken into the top 10 online retailers in almost every European country. In four countries, the platform owned by China’s PDD Holdings even ranks first, according to ECDB, based on its 2025 data. Worth noting that none of these countries has a local Amazon storefront or a major domestic marketplace.
One in three (34 percent) European small businesses selling on Temu said that they have started selling in new markets after joining the platform. And 50 percent said that they have added production capacity, hired additional staff or both.
Chinese ecommerce platforms such as AliExpress, Banggood, Shein, and Temu are more popular than average in Southern Europe, according to research by the European Central Bank (ECB). Shoppers are attracted by low prices and a wide product range.
Online retail in Switzerland has increased in turnover in the first half of 2026. At the end of June, there was a cumulative growth of more than 11 percent. Overall, the Swiss total retail trade has increased 2.6 percent compared to last year.
Online retail sales are rising sharply in the United Kingdom. According to the country's Office for National Statistics (ONS), online retail sales values were 11.7 percent higher in the second quarter than a year earlier. In June alone, they increased by 14.4 percent year-on-year. The online share of retail sales reached its highest level since April 2021.
Notino, which describes itself as the market leader in European ecommerce for beauty and health products, increased its revenue by 11.5 percent in the past financial year. The company performed particularly well in the final months of the year.
Polish marketplace Allegro has recently released its preliminary second-quarter results. The Group’s gross merchandise value (GMV) grew by 13.7 percent in the first half of the year, compared to the same period in 2025. At the same time, its International GMV increased by 64.8 percent.
Online turnover in Germany has increased 4.3 percent in the first half of the year, compared to the same period last year. In the second quarter, total turnover grew by 5.1 percent. It seems that consumer confidence in the country is improving.
The European spending on digital advertisements has increased 10.5 percent last year, compared to 2024. The total came to 131.1 billion euros. Retail media had a stronger increase, of 16.7 percent. The market reached a spending of 13.3 billion euros.
Swiss online store Galaxus reached a revenue of 2.5 billion euros (2.3 Swiss francs) by the end of 2025. As a result, it has overtaken Zalando in the ranking of the biggest online stores in Switzerland. Zalando’s growth has stagnated, while Galaxus’ growth has accelerated quickly.
In 2025, 60 percent of German retailers who participated in a study said that they were dissatisfied or very dissatisfied with their online business. This indicates a significant decline compared to 2024. The share of satisfied or very satisfied sellers has fallen from 48 to 40 percent.
Between June last year and this year, cost-per-click on Google Ads increased by 15 percent. This equals an increase of 0.06 euros across all campaign types. At the same time, return on ad spend (ROAS) decreased by more than 40 percent.
New reports on ecommerce in the five biggest European online markets shows that online shopping is still increasing in popularity. By 2029, online revenues in Germany, the United Kingdom, Spain, Italy and France could reach a total volume of 600 billion euros. This is driven by the use of AI in online shopping.