Statistics are boring? Hell no! They can be very interesting, if you are interested in the ecommerce industry that is. Check out this category to see some stunning numbers and data about the ecommerce industry in different European countries or about a certain company.
Swiss online store Galaxus reached a revenue of 2.5 billion euros (2.3 Swiss francs) by the end of 2025. As a result, it has overtaken Zalando in the ranking of the biggest online stores in Switzerland. Zalando’s growth has stagnated, while Galaxus’ growth has accelerated quickly.
In 2025, 60 percent of German retailers who participated in a study said that they were dissatisfied or very dissatisfied with their online business. This indicates a significant decline compared to 2024. The share of satisfied or very satisfied sellers has fallen from 48 to 40 percent.
Between June last year and this year, cost-per-click on Google Ads increased by 15 percent. This equals an increase of 0.06 euros across all campaign types. At the same time, return on ad spend (ROAS) decreased by more than 40 percent.
New reports on ecommerce in the five biggest European online markets shows that online shopping is still increasing in popularity. By 2029, online revenues in Germany, the United Kingdom, Spain, Italy and France could reach a total volume of 600 billion euros. This is driven by the use of AI in online shopping.
The DACH ecommerce market is expected to continue its steady growth, with annual increases ranging from 3 to 6 percent. The impact of Asian marketplaces is becoming increasingly evident across all three markets. In Austria, their share of ecommerce spending has already surpassed 10 percent.
Nowhere in Europe are ecommerce sales expected to grow faster through 2029 than in Turkey. Bulgaria ranks second, according to a new top 10 compiled by ECDB. “Eastern and Southeastern European countries are leading the growth race”, the ecommerce statistics company states.
Online spending in Central Europe is expected to grow by 8 percent this year, with a similar growth rate forecast for next year. The increase is mainly driven by existing online shoppers placing orders more frequently.
Last year, Belgian consumers spent 18.3 billion euros online. Compared to a year earlier, this is an increase of 5.4 percent. More Belgians have started shopping online, as more than 9 out of 10 made online purchases. However, most of the online spending went to foreign platforms.
Online spending in Germany continues to grow. The German Retail Federation (HDE) forecasts nominal ecommerce revenue to increase by 4.3 percent this year, reaching 96.3 billion euros. According to HDE, sales generated by physical stores will grow by only 1.6 percent.
Last year, the transaction volume in Türkiye has increased more than 52 percent, reaching 4.57 trillion Turkish lira. This comes down to around 86 billion euros. In total, there were 5.94 billion online transactions in the country in 2025.
A new analysis shows that since the third quarter of 2023, the median online revenue in Germany has decreased by 22 percent. At the same time, online stores with more than 1 million euros in annual revenue have grown 7.6 percent. But smaller shops, with revenues below 50,000 euros, have declined by 12.3 percent.
Ecommerce in Italy is estimated to be wort 90.6 billion euros in 2025. Compared to a year earlier, this is an increase of 6.1 percent. Travel and Tourism still remain the biggest sectors in the country, with an estimated online value of more than 22 billion euros.
More than one hundred thousand SMEs from the European Union use Amazon as a sales platform. Together, they generated 17 billion euros in cross-border sales last year, 2 billion euros more than a year earlier. Most international trade takes place within the EU.
More than 8 out of 10 (86 percent) of Nordic consumers shop online monthly. This is an increase of 2 percent compared to last year. While shoppers in thoese countries have preferred local payment methods since 2024, this year marks the first time that these were used most often.
A large majority of online transactions in Europe take place on marketplaces. In 2025, marketplaces accounted for 61 percent of total ecommerce GMV, according to ECDB. In other parts of the world, this share is even higher. The concentration is expected to increase further in Europe as well.