Sales of food and personal care are going well in European ecommerce and are set to increase by 54 percent in the next years. This means the online food and personal care industry will be worth over 56 billion euros by 2022.
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Even though the “Yellow Vest” protests in the last two months of 2018 took their toll, ecommerce in France has managed to increase by 13.4 percent last year. The online retail industry of France was worth 92.6 billion euros at the end of last year.
The volume of retail sales via mail order houses or the internet keeps on growing in Europe. In 2017, the figures show a year-on-year increase of 12 percent in the European Union. Estonia showed the largest annual growth, while there were falls in Finland and Portugal.
Price comparison engine Idealo has achieved a growth of over 20 percent in Italy last year. The company generated an external sale in Italian ecommerce of almost 30 million euros, of which 32 percent was to the advantage of small Italian online shops.
Ecommerce in Germany has increased by 11.4 percent last year. At the end of 2018 the online retail industry was worth 65.10 billion euros. And that’s mostly because of the strong development of online marketplaces.
Things don’t look so swell for ecommerce in the United Kingdom. The online retail industry has suffered the worst November growth since 2011. Last month, sales increased with just 8.1 percent year-on-year.
The Netherlands are the new number one on the annual B2C E-commerce Index from UN conference UNCTAD. The Dutch have surpassed Luxembourg, which now finds itself on a 19th position. The top three is completed by Singapore and Switzerland.
In the United Kingdom, commuters spend a lot while they are on the train. The value of on-train commuter commerce reached 2.9 billion euros last year and is predicted to grow by 75 percent to reach 5.2 billion euros by 2022.
Ecommerce in Russia was worth over 14 billion euros in 2017. This corresponds to an increase of almost 13 percent compared to the situation one year before. For this year, it’s forecasted that ecommerce in Russia will grow again with a similar percentage, so it will be worth 15.9 billion euros.
Although 92 percent of independent traders in the Dutch-speaking part of Belgium are visible online, few of them also sell their products online. Recent research shows that 46 percent of retailers not only sell offline, but also online. Retailers that don’t sell online mostly say it’s because of a lack of time or knowledge.
Ten leading global online grocery markets are predicted to generate combined sales of almost 200 billion euros, at an annual rate of 20 percent, by 2023. And four of them are from Europe. The United Kingdom, France, Germany and Spain are predicted to have the highest online grocery market sizes in Europe.
Ecommerce in Turkey is growing fast. Expectations are the online retail industry of Turkey will reach 50 billion Turkish liras, currently about 7.59 billion euros, by the end of this year. Last year, the industry was worth 42.2 billion liras, or 6.4 billion euros. This means, ecommerce in Turkey is about to grow 18.5 percent this year.
Ecommerce in Russia is showing an active growth. Last year, it was worth 13.7 billion euros and for this year it’s predicted to be worth 17 billion euros. And by 2023, the Russian ecommerce industry is predicted to grow to almost 46 billion euros. This would mean an increase of 170 percent in the next five years.
Ecommerce in the Nordic region has increased by 11 percent during the first six months of 2018, compared with the same period last year. Nordic consumers made online purchases worth 10 billion euros. The largest ecommerce country in the region is Sweden, with 4.12 billion euros.
Bol.com is, again, the biggest online store in the Netherlands. Just like in 2016 and 2017, there is no online retailer with a bigger revenue to be found in the Western European country. Last year, the Ahold subsidiary generated 1.22 billion euros in online revenue.