Statistics are boring? Hell no! They can be very interesting, if you are interested in the ecommerce industry that is. Check out this category to see some stunning numbers and data about the ecommerce industry in different European countries or about a certain company.
“The upswing is here”, writes bevh above a report on online retail spending in Germany. According to the industry association, consumers spent 39.84 billion euros on products online in the first half of this year. This marks a 3.5 percent increase compared to the same period last year. The growth was even stronger in the second quarter.
Compared to other European countries, the Netherlands has the highest share of online shoppers. In the last quarter of 2024, at least 86.7 percent of Dutch consumers bought something online. It means that hundreds of thousands started online shopping last year.
Buying second-hand products online has become common in Germany: 55 percent of consumers bought a used product online last year. Additionally, most Germans are active sellers of used products: 52 percent offered something for sale, mainly fashion, books, and electronics.
Between 2023 and last year, Zalando’s online sales revenue in Switzerland has increased slightly. It remains the biggest online retailer in the country. With its current online growth, it is expected that Galaxus will take over first place during this year.
The European online consumer electronics market was worth 112 billion euros in 2024. This was an increase of 24 percent compared to the year before. Consumer electronics now represent 13 percent of total online retail sales.
For the first time in years, Dutch online spending on products is on the rise again. In the first quarter of this year, consumers spent more than 9 billion euros online. This is an increase of 4 percent, which was driven by the increased online spending on products.
The three largest marketplaces in Austria account for 52 percent of the total online spending in the country. Amazon stands head and shoulders above the rest, with a 41 percent share of the total. Zalando and eBay follow, while Chinese platforms are gaining ground.
Austrian online retailers are facing increasing competition from international online stores, particularly those from Asia. One in three orders is now placed with platforms from that continent. The Chamber of Commerce is calling for concrete measures against platforms such as Shein and Temu.
In the first two months after its launch, German consumers have not embraced TikTok Shop in large numbers. TikTok Shop is known by one in three consumers, but only one in forty Germans has made a purchase, according to research by media agency OMD.
Temu has now been active in Europe for two years. According to a recent survey by the Chinese marketplace, German customers said that they have average saving of 27 percent on purchases they placed on Temu in 2024. And 41 percent wonder why identical products cost more on other platforms.
Many major online retailers in Germany leave customers in the dark about how long they will have to wait for their products to be delivered. Personalized delivery time windows are especially scarce, even though consumers would appreciate them. “The desire for specific delivery times remains largely unmet.”
A large majority of consumers in the Nordics shop online regularly. In the 30 days leading up to the latest research, 83 percent of them said to have shopped online. Cross-border shopping is becoming more popular in the region.
The German Retail Association (HDE) is increasing its forecast for ecommerce for this year. It predicts a four percent increase. The German ecommerce market is expected to reach a total value of 92.4 billion euros in sales by the end of this year.
The Otto Group has found its way back to profitability. The company refers to the past financial year, which ended in February, as an “extremely convincing financial year”. The retail and services group generated a net profit of 165 million euros. Otto is optimistic about the future and expects further growth, particularly from its successful marketplace.
Second-hand fashion marketplace Vinted sells the most clothing in France in terms of sales volume. It outranks Amazon and local omnichannel clothing seller Kiabi. This indicates that recommerce is gaining market share in the country.