Statistics are boring? Hell no! They can be very interesting, if you are interested in the ecommerce industry that is. Check out this category to see some stunning numbers and data about the ecommerce industry in different European countries or about a certain company.
A new analysis shows that since the third quarter of 2023, the median online revenue in Germany has decreased by 22 percent. At the same time, online stores with more than 1 million euros in annual revenue have grown 7.6 percent. But smaller shops, with revenues below 50,000 euros, have declined by 12.3 percent.
Ecommerce in Italy is estimated to be wort 90.6 billion euros in 2025. Compared to a year earlier, this is an increase of 6.1 percent. Travel and Tourism still remain the biggest sectors in the country, with an estimated online value of more than 22 billion euros.
More than one hundred thousand SMEs from the European Union use Amazon as a sales platform. Together, they generated 17 billion euros in cross-border sales last year, 2 billion euros more than a year earlier. Most international trade takes place within the EU.
More than 8 out of 10 (86 percent) of Nordic consumers shop online monthly. This is an increase of 2 percent compared to last year. While shoppers in thoese countries have preferred local payment methods since 2024, this year marks the first time that these were used most often.
A large majority of online transactions in Europe take place on marketplaces. In 2025, marketplaces accounted for 61 percent of total ecommerce GMV, according to ECDB. In other parts of the world, this share is even higher. The concentration is expected to increase further in Europe as well.
German online photo service store, PosterXXL, was rated as the best online shop in Germany. It outranks local dominant online seller Otto, as well as Lascana. Ratings were based on more than 753,000 customer reviews.
Nine out of ten German online sellers say that bureaucratic procedures place a heavy or very heavy burden on them. Rules around product safety and packaging generate the most administrative hassle. Sellers are spending a lot of time and energy on complying with all laws and regulations.
Price remains the most important factor for online shoppers in Portugal. A majority of 73 percent of consumers in Portugal said that competitive pricing is the main driver behind their purchase decisions. For 71 percent, promotions and discounts are the main drivers.
Fifty percent of consumers in Europe say that they use instalment payments or pay-later services. The majority of them do this several times a year. The use of delayed paying is a lot less popular in Switzerland, where only a quarter of respondents said that they use it while shopping online.
TikTok Shop is gaining popularity among online consumers in Germany. One year after its launch, 15 percent of German online shoppers have made at least one purchase on the platform. In addition, both purchase frequency and the average order value have increased.
Last year, consumers in the Netherlands spent 35.7 billion euros online. This represents a 1 percent decrease in online spending compared to 2024. At the same time, Dutch consumers are increasingly ordering from abroad, as the number of cross-border purchases rose by 9 percent.
Last year, online sales in Sweden increased 10 percent compared to the year before. In total, ecommerce reached approximately 14 billion euros (153 billion Swedish Kronor). This is the highest turnover ever recorded in the country.
Temu served an average of nearly 130 million Europeans per month in the second half of 2025. That is 12 percent more than in the first six months of last year. Especially Spain and Italy saw a strong increase in users.
More than a third of online shoppers in the European Union experienced one or more problems last year. Late delivery is mentioned most often as an obstacle. In five member states, more than half of online shoppers reported issues.
In 2025, Portugal reached a total of 5.8 million online shoppers. This was an increase of almost 4 percent compared to a year earlier. Price and free delivery are the main factors influencing online shopping decisions in Portugal.