After launching a section for handmade products in the US last year, Amazon is now rolling out its Handmade portal in all five Amazon European marketplaces (Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it and Amazon.es). Soon customers can buy and sell handmade products online, similar to websites as Etsy and German marketplace DaWanda.
Etsy is easily the most well-known online marketplace for homemade products like crafts, jewelry, cards and toys, but in Europe there also other players who offer a platform for people buying and selling homemade products. For example, there’s Folksy (UK), A Little Market (France), Artesanum (Spain), DaWanda (Germany), Ezebee (Germany) and Breslo (Romania). Now these websites will have to compete with Amazon, which is working on the launch of its Handmade section in Europe.
How to sell handmade products on Amazon
Creatives who want to sell their handmade products via Amazon, need to create an Artisan Profile Page. Here they have lots of room to describe their craft and to show their products with unique pages filled with description texts and accompanying images. To be considered, all products must meet Amazon’s definition of handmade: “created, altered or assembled entirely by hand (not from a kit). Products must be handmade by the artisan, by one of their employees or a member of their business.”
Sellers who already sell with Handmade at Amazon in the United States won’t have to reapply into Handmade on the European Amazon marketplaces.
Update 16 August:
We’ve slightly changed the article, because Amazon contacted us to emphasize that Handmade at Amazon in Europe has not been launched yet. It will launch officially later in the year.