Another city in Europe has decided to launch its own online marketplace. This time it’s the city of Lüneberg, a town in the German state of Lower Saxony, that started the ecommerce initiative. Customers can browse through the offer of local retailers and get the goods delivered to their homes for free.
Whenever you ask someone what comes up in his mind on hearing the word ‘ecommerce’, there’s a big chance he’ll come up with eBay or Amazon. And can you blame him? These marketplaces are amongst the biggest and most succesful ecommerce players in the world. Marketplaces are very popular among consumers as they often offer a very wide range of merchandise, all on one site.
Twenty years after Amazon started with dedicated ecommerce websites in Europe, the US company is still struggling on this continent. Mostly, it has trouble gaining serious traction in apparel and footwear, key parts of its dominance in the US. What makes it so hard for Amazon to achieve the same success in Europe?
Siroop will cease to exist. The Swiss online marketplace was acquired by co-owner Coop last month, but the retail company has now confirmed it will pull the plug on Siroop at the end of this year.
Amazon will soon launch Amazon.com.tr, a localized version of its website, dedicated to Turkish consumers. Amazon will not only have its own website in Turkey, but also its own warehouse and office.
Swiss retail company Coop will be the total owner of online marketplace Siroop with effect from the first of May. On that day, the major retail and wholesale company will acquire the 50 percent share package of Swisscom. Coop and Swisscom jointly launched Siroop in 2016.
Carrefour Spain has plans to launch an online marketplace. The idea is that this marketplace will be connected to the company’s hypermarkets throughout the country, so customers can pick between over 2 million products instead of 100,000.
Amazon will create 2,000 permanent jobs in France this year. This means that there will be about 7,500 people working for Amazon in France at the end of this year. The new positions are open to people with various levels of experience, training and skills.
Amazon has launched its business marketplace Amazon Business in France. The B2B ecommerce website is now available on three Amazon marketplaces in Europe. Amazon UK and Amazon Germany already gave business customers the opportunity to buy business supplies through Amazon Business.
Webgallerian, an online marketplace from Sweden, has relaunched this year. The goal is still the same: to bring together hundreds of online stores under one single roof and to become the biggest online marketplace in the Nordic region.
So far this year, 363.439 new sellers joined Amazon marketplaces in Europe. Among new sellers on all marketplaces that Amazon has worldwide, 36.3 percent registered on Amazon in the United Kingdom, Germany, Italy, France or Spain.