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ASOS sees EU sales increase by 49 percent

ASOS sees EU sales increase by 49 percent

British online fashion retailer ASOS saw its total retail sales increase by 36 percent during the four months ended 31 December last year. Especially in the United States and Europe the online-only retailer saw its sales grow strongly. In Europe, sales increased by 49 percent during that period.

This is shown by the company’s trading statement. ASOS says its investments in pricing and proposition continued to gain traction, which can be seen by the fact that it generated 190 million euros worth of revenue in Europe.

Total retail sales for the four months to 31 December were worth 695 million euros, which is an increase of 36 percent compared to the same period last year.

Financial results ASOS during Q4 2016
ASOS’ sales in millions of euros during the four monts to 31 December 2016.

ASOS saw the number of its active users increase by 25 percent, while the average basket value grew 2 percent and the average order frequency increased by 6 percent. The British fashion retailer shipped a total of 15.5 million orders during the last quarter, which is an increase of 35 percent year on year.