Carrefour partners with Google for online groceries

Google entered a deal with Carrefour to sell groceries online in France. Next year, shoppers in this European country will be able to buy Carrefour’s products through Google’s platforms such as Google Home, Google Assistant and Google Shopping.

Carrefour says it’s the first retailer partnering with Google in France on a new grocery shopping service. Items ordered through Home, Assistant or a new experience on the Google Shopping website in France can be delivered to the customer’s home or picked up in-store.

Carrefour first partner of Google on grocery ecommerce in Europe

“This alliance makes Carrefour the first partner of Google on grocery ecommerce in Europe, creating a strong bond between the two companies. It also marks an important step in the new story written by Carrefour since the announcement of the Carrefour 2022 plan”, CEO Alexandre Bompard said. “It allows us to accelerate our digital evolution and get a head start in deploying the omni-channel approach we want to offer our customers.”

Partnership goes further than selling food online

As part of the partnership, Carrefour will also open an innovation lab in Paris, where its engineers will work side-by-side with Google Cloud AI experts to create new consumer experiences. And finally, the French supermarket chain will further transform digitally with the support of Google Cloud. The company will deploy Google Cloud’s G Suite productivity and collaboration solutions to over 160,000 Carrefour employees.