Ah, the online store! That’s what it’s all about in the ecommerce industry, right? In this category you’ll find articles about several online stores throughout Europe. It could be an article about an online store has been launched or about online stores in general in a certain country. So check out this category if you’re specifically interested in online stores.
A new analysis shows that since the third quarter of 2023, the median online revenue in Germany has decreased by 22 percent. At the same time, online stores with more than 1 million euros in annual revenue have grown 7.6 percent. But smaller shops, with revenues below 50,000 euros, have declined by 12.3 percent.
A large majority of online transactions in Europe take place on marketplaces. In 2025, marketplaces accounted for 61 percent of total ecommerce GMV, according to ECDB. In other parts of the world, this share is even higher. The concentration is expected to increase further in Europe as well.
Yesterday, the winners of the prestigious Shopping Awards were announced, in the Netherlands. It was the 25th edition. Kaartje2go won the ‘DHL Best Online Store of the Year’ award, making it the overall winner of the evening.
Last year, online sales in Sweden increased 10 percent compared to the year before. In total, ecommerce reached approximately 14 billion euros (153 billion Swedish Kronor). This is the highest turnover ever recorded in the country.
Last year, 54 percent of new online stores in the Netherlands were created with Shopify. In France, that share came to 49 percent and in Spain, it was 41 percent. At the same time, the share of Prestashop among new stores has dropped in these countries.
Online product spending in Germany grew by 3.2 percent last year, reaching 83.1 billion euros. This growth is significantly stronger than had been forecast a year earlier. Even stronger growth is expected for the current year. “Online retail is a rare bright spot in the German economy.”
Ceconomy, owner of MediaMarkt and Saturn, reports online revenue of more than 5.7 billion euros for the past financial year. This means the online channel now accounts for more than a quarter of total revenue for the first time. Growth is largely driven by MediaMarkt’s marketplace.
According to a recent study, 95 percent of German retailers have experienced unfair customer reviews. These include false claims and personal attacks. Customers often use these reviews to put pressure on a business.
Amazon is the go-to place for Germans to do their Christmas shopping. Two-thirds of gift buyers shop at the American online retail giant during this holiday season, according to a new study. And 15 percent of consumers shop on one or more platforms from China, with their potential market share being even larger.
Earlier this year, the amount of online stores in the Netherlands decreased for the first time since 2013. Growth now seems to be back on track, according to new figures from Statistics Netherlands (CBS). Nearly three thousand companies were added in six months. Online selling is more popular than ever, especially among self-employed professionals.
Refurbed, the marketplace for refurbished electronics, household, and sports products, has raised 50 million euros for further European expansion. The fast-growing and profitable company seems to be preparing for an entry into the United Kingdom.
Overall, online sellers in Italy seem satisfied with the digital services they use. However, in any analyzed area, the degree of satisfaction does not reach higher than 80 percent. This indicates that there is still room for improvement, or new operators in the Italian market.
Zalando has taken new steps in Southern Europe. The German company has launched a dedicated website for Portugal. Additionally, Zalando has started selling beauty products in Spain, which have not yet been part of the offering in the neighboring country.
Amazon remains by far the largest online shop in Germany, ahead of local players Otto and Zalando. This is shown in a new top 1,000 ranking by retail institute EHI and ECDB. The combined revenue of the thousand top sellers was 3.8 percent higher last year compared to the year before. The top 10 grew the fastest. More growth is expected this year.
The European Commission wants to simplify the use of cookies on websites. It is considering the removal of cookie banners, which are mostly seen as annoying. Visitors often click on consent, without knowing what they are consenting to.