Discount fashion retailer Get the Label expands to France
Get the Label, an UK online retailer specialized in discount fashion and footwear, has launched a new ecommerce website in France. After seeing significant growth in international orders coming from its main website, the company decided to introduce a dedicated website for the French market.
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It’s not the first time Get the Label has launched a dedicated online store outside the United Kingdom. Last year, the company launched a similar website in Ireland. Nonetheless, marketing director Liz McNamara says they are very excited to launch their first fully translated website for the French market.
Also launch in Germany
“We will take the learning from this new site into our international strategy for 2018”, she says, thereby suggesting more dedicated websites will follow soon. A new website in Germany is already planned to go live later this year. The French website can be visited via the main domain, with /fr added to the url.
About Get the Label
Get the Label is a division of Topgrade Sportswear, a fashion wholesaler owned by JD Sports. Get the Label was launched in 2009 and has since sold over 6.9 million products to customers all over the world.