Cross-border ecommerce is becoming increasingly popular in Europe. Of the parcels bought cross-border last year, 38 percent were purchased from China. And consumers prefer more and more to shop across the borders using their smartphones.
Cross-border ecommerce is a very hot topic, as more online retailers are expanding their businesses abroad. Want to be inspired? Or just stay up-to-date? Read our articles about ecommerce companies who went or are planning to go cross-border.
Consumers in the United Kingdom love to shop online at overseas ecommerce websites. As a matter of fact, UK shoppers buy a higher proportion of goods from foreign online stores than almost any other wealthy country. These are the biggest foreign ecommerce markets for UK shoppers.
Online furniture retailer Made has announced that its sales in the United Kingdom hit the 100 million pound mark for the first time last year. In its home country, sales grew 34 percent, while international figures went up by 40 percent. The company will expand to several countries across Europe this year.
The European Commission has given fashion retailer Guess a fine worth almost 40 million euros (39,821,000 to be precise). The US company got the fine for restricting retailers from online advertising and selling cross-border to consumers in other EU countries. This is called geo-blocking and in breach of European competition rules.
The new startup Panda.black wants to make way for German retailers and manufacturers in China. The president of ecommerce association Bundesverband Onlinehandel is behind this platform that wants to build a digital bridge between German dealers and the Chinese ecommerce market.
Consumers the United Kingdom are increasingly turning to foreign retailers when they are shopping online. Currently, over a third of UK shoppers are buying cross-border regularly, with 15 percent making an online purchase overseas at least once a week.
The MyToys Group lets Swiss consumers shop online easier, after it has optimized the ordering and shipping process for its customers in Switzerland. A partnership with Swiss Post enables the German retail company to offer its Swiss customers shorter delivery times, a simpler return process and no customs fees.
Cross-border ecommerce in Europe is very popular. But of course, there are some differences per country. Online shopping across borders is more popular in Ireland for example than in Poland, where 62 percent of consumers shop domestically only. This is shown by the PayPal Cross-Border Consumer Research.
Madeleine Mode, a multichannel retailer of high-quality fashion items for women, has expanded its delivery reach across Europe. The online store now delivers to customers from all European Union countries.
Asendia, a joint venture of La Poste and Swiss Post, and Irish postal operator An Post have formed a partnership to help cross-border retailers exploit ecommerce in Ireland. The partnership lets Asendia offer retailers access to the last mile delivery of An Post, from the 15 countries where Asendia operates.
Cross-Border Commerce Europe is a new initiative from Carine Moitier, who co-founded Belgian ecommerce association BeCommerce in 2005. With this online platform, she wants to help international retailers to perform better on the European ecommerce market.
Cdiscount Marketplace is busy expanding outside of France. The online marketplace now also delivers some items to Belgium, Germany, Italy and Spain. This means, the 10,000 connected sellers suddenly get access to a new 200 million customer base.
UK mattress startup Eve Sleep no longer sells its mattresses in Germany, Spain, the Netherlands and many other countries in Europe. There is no official reason given for this radical change, but fact is that Eve Sleep is now focusing on France and its home market in the United Kingdom.
Viniexport, an online marketplace from Italy that enables companies to buy and sell wine worldwide, has secured a 2 million euros funding round. With the money, the marketplace wants to pursue its European expansion.
Ecommerce in Switzerland gets more and more influenced by foreign online retailers. Last year, the total order value at foreign ecommerce websites in Switzerland has grown over twice as much as the value of domestic retailers.