Cross-border

With 16.3 million monthly users, Temu is more popular in Germany than anywhere else in the European Union. The more well-known Shein attracts more attention in France, Spain, and Italy, but generates the most revenue in Europe in Germany.

Shopify now supports payouts in multiple currencies for European merchants. For many larger online retailers, this eliminates a key reason to operate multiple stores simultaneously or opt for alternative ecommerce software.

Of the thousand largest online sellers in Europe, 49 percent have their headquarters on the continent. A majority are based elsewhere, primarily in the United States or China. The share of online traffic for these non-European companies is even higher.

Customers in Poland expect real pro-ecological actions and social commitment from online stores, according to the Chamber of Digital Economy in a new report. According to the government agency, Poland offers a lot of potential for foreign ecommerce companies but is an "extremely demanding" market.

Wero, the new payment service backed by major European banks, remains largely unknown and unloved in Germany. Despite an introductory campaign, seven out of eight Germans report being unaware of the payment method, and only 2 percent have tried Wero so far.

The rise of shopping platforms from China is making a strong impact in Switzerland. In a top 10 list of popular online shopping destinations, three names from China are included. While AliExpress was the only Chinese player in the Swiss top list three years ago, it has now been surpassed by Shein and Temu.

Amazon is introducing new return policies in the United Kingdom on November 11. International sellers will be required to provide a domestic return address or issue a return label; otherwise, the customer will receive a refund without needing to return the item.

Ecommerce giant Amazon has announced that it is revising its policy on shipment tracking in January in Germany. The change will affect domestic and cross-border shipments. Merchants on the platform have voiced their concerns about rising costs.

Parcel volumes in Austria are growing significantly. However, the majority of packages, around 80 percent of the total, come from abroad. Amazon accounts for a large share of this parcel surge, and the influence of Chinese platforms is increasing. Local online retailers are losing out.

OnBuy, a popular pure marketplace from the United Kingdom, has announced its international growth plans. By the end of this year, the rollout of 'The Cashback Marketplace' will begin across continental Europe, with the United States following next year.

In the financial year 2023/2024, the whole European online cross-border market achieved sales of 326 billion euros. A large majority, 69 percent, or 225 billion euros came from online marketplaces.

This integration offers SAP Order Management Foundation customers the opportunity to further optimize multichannel operations across more than 950 sales channels worldwide. It also includes new AI-features. Support for OMSA is on the way.

This week, the list of the 30 fastest-growing Dutch cross-border sellers was announced at the CrossBorder Event in Utrecht. Jewelry brand Notbranded landed in first place, followed by Cloudpillo and Wristler.

Mytheresa, the luxury ecommerce platform rooted in Germany, saw its revenue increase by 9.8 percent in the past fiscal year. Sales especially surged in the second half of the fiscal year, and profitability also improved over the course of the year.

The European online fashion, beauty and luxury market generated a turnover of 213 billion euros in 2023. The cross-border share of that market was 38 percent, representing 82 billion euros. The market is expected to grow.