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Ecommerce in Germany: €65.10 billion in 2018

Ecommerce in Germany has increased by 11.4 percent last year. At the end of 2018 the online retail industry was worth 65.10 billion euros. And that’s mostly because of the strong development of online marketplaces.

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Currently, of every euro spent in the German retail industry, over an eighth part goes to ecommerce. This was revealed [pdf] by the German E-Commerce and Distance Selling Trade Association (Bevh). Online marketplaces have continued to grow strongly, but in terms of dynamics they have been outperformed significantly by multichannel retailers and online pure players.

Online marketplaces generate 30.62 billion euros in sales

The study shows that pure players saw their online revenue increase by 14 percent to 9.77 billion euros. At the same time, the revenue of multichannel retailers grew 12.9 percent to 22.71 billion euros. And online marketplaces were able to increase their revenue by 9.7 percent to 30.62 billion, making them the largest distribution channel in German ecommerce.

Prediction for 2019

Bevh thinks ecommerce in Germany will increase by 10.5 percent this year, so it would be worth around 71.94 billion euros at the end of 2019.

Development of ecommerce in Germany (2014-2018)
Development of ecommerce in Germany (2014-2018)

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