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Ecommerce in Germany was worth €72.6 billion in 2019

Ecommerce in Germany was worth 72.6 billion euros in 2019. This is an increase of 11.6 percent compared to the situation one year before. The growth of the German online retail industry is thanks to shoppers ordering several times a week and a significantly increase order volume through mobile devices.


In Germany, every third online shopper now orders products online several times a week. And nowadays, one in three orders is placed with the help of a smartphone or tablet. Five years ago, the mobile share was just 20 percent, data from Bundesverband E-commerce und Versandhandel (Bevh) shows.

‘German ecommerce is in the fast lane’

According to its president, Gero Furchheim, ecommerce in Germany is in the fast lane. “Ecommerce is becoming increasingly efficient and retailers are well equipped for further growth. The increase in customer satisfaction in another growth year has shown this impressively.”

German retailers are well equipped for further growth.

94.5% of German consumers satisfied with online shopping

With the latter he responds to the fact that 94.5 percent of consumers said they were satisfied or very satisfied with their online shopping experience, while this was 93.9 percent a year ago.

47 percent of online sales through marketplaces

Currently, 47 percent of online sales happened on marketplaces, 35 percent on the websites of multichannel providers and 15 percent on those of online-only players.

’80 billion euros in 2020′

Bevh expects further growth of the German ecommerce this year. According to its forecast, due to the subdued economic outlook in 2020, with 10 percent it will be slightly lower than in 2019. But nonetheless, expectations are ecommerce in Germany will be worth 80 billion euros at the end of this year.

Ecommerce in Germany, 2015-2019
Ecommerce in Germany, 2015-2019

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