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eCommerce & Digital Engagement for FMCG
Across Europe, ecommerce has been hailed as a massively profitable growth industry. Two-thirds of Europeans age 16-24 shopping online, generating 534 billion of euros in profits in 2017 with 602 billion euros projected for 2018.
With pan-European fast-moving consumer goods (FMCG) ecommerce projected to grow by 50 percent over the next decade, TBM has produced the third in a series of events that will help senior-level FMCG stakeholders learn to maximize digital sales and customer loyalty while complementing offline channel profitability, with particular focus on omnichannel solutions, customer segmentation and targeting, and the unique challenges of digital engagement in restricted industries.
Join them at the 3rd eCommerce & Digital Engagement for FMCG conference in Amsterdam this 23-24 May to understand more about these commercially crucial themes and optimize your organization’s ecommerce and digital engagement capabilities, with case studies and speakers from John Lewis, L’Oreal, Mattel, Philip Morris, Coca-Cola, INTERSPORT, GSK, and more!