Cross-border ecommerce reached 237 billion euros

The online European cross-border market reached a turnover of 237 billion euros in 2023. This is an increase of 32 percent compared to the year before. European online stores generated 107 billion euros in cross-border turnover.

In 2022, European cross-border ecommerce was worth 179 billion euros. In that year, online stores in Europe generated a cross-border turnover of 105.5 billion euros. This was a record-high amount of turnover. Last year, they achieved an increase of 1.4 percent and generated 107 billion euros in turnover across borders.

European B2C ecommerce worth 741 billion euros

These data come from the 6^th edition of the ‘TOP 500 B2C Cross-Border Retail Europe’ from Cross-Border Commerce Europe. This is an annual ranking of the biggest 500 European cross-border online stores. The report does not include travel.

32% of all European online sales came from cross-border sales.

According to the report, the total online B2C turnover for goods in Europe reached a turnover of 741 billion euros. This is an increase of 13 percent compared to 2022. Of that total, 32 percent was generated with cross-border sales.

Cross-border turnover decreases in the UK

The report also highlights the biggest European ecommerce markets. German online stores generated 43 billion euros in cross-border turnover. This was an increase of 28 percent. Cross-border sales in the United Kingdom fell with a historically low 1.8 percent. Online stores in that country generated 27.5 billion euros in cross-border turnover. In 2022, they generated 28 billion euros.

German online stores generated 43 billion euros in cross-border turnover.

Other European markets increased significantly in their cross-border turnover. French online stores generated 32 billion euros across borders (an increase of 30 percent). Spanish online stores reached 18 billion euros (increase of 50 percent) and Dutch online stores generated 7 billion euros (an increase of 45 percent).

GMV of top 500 online stores decreased 18%

The biggest 500 online cross-border sellers in Europe decreased in turnover, due to the unstable economic environment and competition from the US and Chinese brands. The GMV of the top 500 decreased 18 percent, to 50 billion euros in 2023.

Ikea generated 5.2 billion euros in cross-border sales.

According to the report, Ikea is the top 1 European cross-border seller. It achieved 5.2 billion euros in cross-border turnover. Collectively, the top 10 represent 19 percent of the top 500’s total sales.