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Ecommerce Hungary Conference
The Ecommerce Hungary Conference is an ecommerce event, organized by the Hungarian ecommerce association Szövetség az Elektronikus Kereskedelemért (SzEK.org). In Hungary, this ecommerce event is absolutely a household name, as it will be organized for the 14th time since 2003. It’s actually one of the biggest ecommerce events in Central and Eastern Europe.
This two-day event will welcome over 400 guests and 48 national and international speakers. Ecommerce professionals from outside Hungary don’t have to worry, the organization provides continuous translation from Hungarian to English and vice versa, and earphones are provided.
Program of day one
The first day of the Ecommerce Hungary Conference starts with “Retail is Dead; Long live Retail”, a keynote presentation by Jorij Abraham, who we know as the founding father of Ecommerce Wiki. Right after this, Kis Gergely from eNet will talk about how the big ecommerce guys are here, but even bigger ones are coming. After the coffee break, David Baumgart from Alibaba will tell more about the new opportunities for cross-border retail.
Before the lunch there’s a round table about the new kinds on the block and after there are many more presentations about omnichannel, marketplaces and best international practices in three different rooms.
At the end of the day, there’s a gala dinner, a ceremony for the Internet Merchant of the Year Award and a great ecommerce party.
Program of day two
There’s more on day two, which starts with an ecommerce SEO task list for 2017. After this, there’s a presentation from Balázs Kabarcz (Decathlon) and you will learn more about conversion optimalization with product search. Before the coffee break, there’s the introduction to the first ten award winners of the Internet Merchant of the Year competition. During this day, you will also learn the ten most frequent reasons you can be fined by the data protection authority and the consumer protection authorities. And there are presentations about digital commerce, (non)-branded advertisement, ecommerce versus logistics, mobile shops and… the end of ecommerce?
Here’s an impression of the event last year: