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The Future of Online Brand Protection
The Future of Online Brand Protection is a one-day event, organized by the Ecommerce Foundation, React and Scamadviser. Together, they organize a workshop to present and share knowledge about the future of online brand protection. The event, which expects about 50 attendees, is part of the Amsterdam eWeek.
During the morning, several experts will share their knowledge. Jorij Abraham, managing director of Ecommerce Foundation, will tell the attendees about the global state of ecommerce, scams and fakes. After this presentation, Eli Mufisovski from React will share everything there is to know about the latest trends in online brand protection. And the last speaker of the day, PJ White, head of React Investigations, will address a case study that shows how to combat counterfeit selling in new ways.
Program of The Future of Online Brand Protection
|09:30||Welcome Coffee & Tea|
|10:00||The global state of Ecommerce, Scams & Fakes, Jorij Abraham, Managing Director Ecommerce Foundation|
|10:30||The latest trends in Online Brand Protection, Eli Mufisovski, Global Manager React Online Enforcement Program|
|11:00||Case Study by REACT: combating counterfeit selling in news ways, PJ White, Head of React Investigations|
|11:30||Group discussion: Your needs to fight counterfeiting in 2020.|
|12:00||Wrap-up & Networking|