Fashion app 21Buttons raises €15 million
21Buttons, a social-commerce fashion app from Spain, has raised almost 15 million euros in a Series B round led by Idinvest Partners. With the fresh capital, 21Buttons wants to invent in talent traction for tech and product profiles, and user acquisition.
Omni-Channel Webinar eTail is the only event where you can learn and network with an incredible group of 80+ senior level retail speakers. Learn from innovative start ups and omnichannel disruptors. With thought-provoking content, interactive formats, and a focus on retail tech, eTail is designed to ensure you achieve omnichannel excellence and drive profit. Download The Agenda
21Buttons was launched in Barcelona in 2016 by Marc Soler and Jaime Farres. These two former McKinsey & Co consultants wanted to connect brands and consumers through social media. They started an app where users can purchase fashion shared by friends or influencers.
Just launched in Germany
There are over 10 million outfits shared and it allows anyone to earn revenue from sharing their favorite style. The fashion app is being used by over 3,000 influencers across Spain, the United Kingdom and Italy, and it launched in Germany last month.
Expansion to the US and other European countries
Next stop? The social commerce app will launch in the US in the coming months and it will also launch in other countries across Europe over the course of 2018, the company announced.