Spain

TikTok Shop has launched in Spain today, according to various market observers and sellers on the platform. This marks the first country in continental Europe where TikTok users can shop directly.

Shopify now supports payouts in multiple currencies for European merchants. For many larger online retailers, this eliminates a key reason to operate multiple stores simultaneously or opt for alternative ecommerce software.

With Trade Assurance, Alibaba introduces what it calls a new standard for safe and transparent digital B2B trade in Europe. The service portfolio is initially available for businesses in France, Germany, Italy, and Spain.

Furniture retailer Ikea plans to launch a marketplace where customers can sell their pre-owned Ikea furniture to other consumers. By doing that, it wants to expand its online revenue. The company launched a pilot in Spain and Norway.

TikTok Shop seemed set to launch in many European countries this summer, but owner ByteDance put the brakes on expansion. The shopping feature is reportedly set to launch in Ireland and Spain in October, with other European countries following next year.

Ecommerce in Spain amounted to over 84 billion euros last year, marking a 16.3 percent growth compared to 2022. Most digital trade transactions have an international dimension: in the last quarter, Spaniards spent nearly 60 percent of their money, that was spent online, abroad.

Amazon recorded a gross annual revenue of 7.1 billion euros last year thanks to its activities in Spain. This is an increase of 11 percent compared to 2022. According to Amazon, there are currently around fifteen thousand Spanish SMEs active on its platform.

Amazon is the largest online furniture retailer in the United Kingdom, Spain, and Italy. In France, the American giant lags behind Ikea, which also ranks in the top three in other major European countries. Only in Germany does a local player, Otto, lead the market.

TikTok is set to introduce its ecommerce activities in continental Europe soon. The company has started inviting merchants to beta-test in Germany, France, Italy, and Spain. Launches in other European countries are likely to follow eventually.

Last year, Spanish wholesale platform BigBuy generated a turnover of 123 million euros. This is a growth of 15 percent compared to a year earlier. According to the company, at least 90 percent of the orders it received were cross-border.

After two years, Mango has stopped selling other brands on its own marketplace. The Spanish fashion retailer had been offering products from brands like Rituals through its own channels. This decision comes after Mango recorded an online sales growth close to 10 percent during the first half of 2023.

Secret Sales, the UK-based off-price marketplace, has acquired the Spanish online fashion retailer Dreivip. Brands and retailers on Secret Sales will have quick access to millions of new clothing customers.

Dutch B2B payments provider Sprinque is announcing its launch in Germany and Spain with new offices in those countries. The company wants to eventually offer its payments platform to the complete European market.

Amazon is making a fresh start with Amazon Shipping, the shipping service that online retailers can also utilize for orders beyond the platform. The service has been reintroduced in the United Kingdom and is now also accessible to online retailers in France, Italy, and Spain.

The Spanish fashion brand Desigual is introducing its first on-demand collection. The garments can only be ordered online, starting with the Spanish domestic market, Germany, France, and Italy. The items will only be produced after they are ordered.