Online marketplace Rakuten France has announced that it closing at the end of the year. The platform was looking for a buyer, after disappointing traffic and sales. There were several potential buyers, but it now says that it did not find a viable solution with any of them.
New reports on ecommerce in the five biggest European online markets shows that online shopping is still increasing in popularity. By 2029, online revenues in Germany, the United Kingdom, Spain, Italy and France could reach a total volume of 600 billion euros. This is driven by the use of AI in online shopping.
Kaufland is expanding its marketplace once again. By the end of the summer, it is opening its doors in Spain and the Netherlands. As a result, the online marketplace will be active in nine countries. Online sellers can already sign up for the new markets.
TikTok Shop has established a strong position in Spain’s ecommerce market in a relatively short time. Both buyers and sellers are embracing the social commerce platform. There are now 21,000 local sellers active on TikTok Shop in Spain.
Global sourcing and fulfillment platform HyperSKU has announced its strategic participation in BigBuy’s recent international financing round of 4 million euros. European ecommerce and dropshipping technology platform BigBuy said that the funding will support further growth.
Consumers sold goods worth 10.8 billion euros on second-hand marketplace Vinted in 2025. That is an increase of almost 50 percent, compared to 2024. The company’s revenue reached 1.1 billion euros, also a record high. According to CEO Thomas Plantenga, Vinted delivered strong results across every growth vector. One of these is its delivery services for external clients.
Amazon will charge European selling partners additional transport costs as a result of the war in the Middle East. In principle, the measure is temporary, the company says, and applies to both Fulfilment by Amazon (FBA) and Multi-Channel Fulfilment (MCF).
Flaconi, a German online retailer of perfumes and beauty products, is rapidly expanding internationally. The company, already active in twelve European markets, is entering the United Kingdom and Spain – two of the leading ecommerce markets in Europe. Launches in five additional countries have also been announced.
Temu served an average of nearly 130 million Europeans per month in the second half of 2025. That is 12 percent more than in the first six months of last year. Especially Spain and Italy saw a strong increase in users.
European Amazon sellers can now manage their funds on the platform more easily. Amazon Seller Wallet is launching in seven European stores. This gives sellers more control over when to convert and transfer their earnings, with exchange rates displayed before every transfer.
Last year, 54 percent of new online stores in the Netherlands were created with Shopify. In France, that share came to 49 percent and in Spain, it was 41 percent. At the same time, the share of Prestashop among new stores has dropped in these countries.
Asian companies selling on TikTok Shop in Europe can now outsource their logistics to the platform. Fulfilled by TikTok will be available to them through warehouse locations in Germany, France, Italy, and Spain. In addition to being a sales platform, TikTok is increasingly positioning itself as a logistics service provider.
TikTok Shop is significantly increasing its sales commission in the five EU countries where the service is active. As of 8 January, merchants in Germany, Spain, France, Italy and Ireland will no longer pay 5 percent, but 9 percent per sale.
Amazon has added a new shipping option for merchants in its five largest European markets. Sellers shipping from China can benefit from fast delivery at no additional cost, according to Amazon. The solution will later be available for domestic shipments as well.
InPost is increasing its logistics capacity to handle up to 500,000 daily shipments during the high season. This represents a 220 percent rise compared to last year, as the company gets ready for increasing ecommerce demand across the Iberian Peninsula.