Spain

The five largest ecommerce players in Italy account for 46 percent of the sales of the country's top 250 online sellers. Spain also sees a high concentration, with its top five players representing 41 percent of the market. In the United Kingdom, Germany, and France, the market is more evenly distributed. Yet even in those countries, the top 25 sellers are significantly larger than the 225 that follow.

In the third quarter of last year, the online turnover in Spain increased 12.6 percent year-on-year. It reached 24.6 billion euros. At least 65 percent of all online transactions that originated in Spain, went to cross-border online shops.

Ecommerce giant Temu has announced a partnership with Correos, the national postal service of Spain. As a result, sellers in Spain can take advantage of fulfillment solutions. Consumers will get more delivery options.

Online personal shopping platforms Lookiero and Outfittery have announced that they are joining forces. The Lookiero Outfittery Group wants to become a European market leader in assisted online shopping.

TikTok Shop has launched in Spain today, according to various market observers and sellers on the platform. This marks the first country in continental Europe where TikTok users can shop directly.

Shopify now supports payouts in multiple currencies for European merchants. For many larger online retailers, this eliminates a key reason to operate multiple stores simultaneously or opt for alternative ecommerce software.

With Trade Assurance, Alibaba introduces what it calls a new standard for safe and transparent digital B2B trade in Europe. The service portfolio is initially available for businesses in France, Germany, Italy, and Spain.

Furniture retailer Ikea plans to launch a marketplace where customers can sell their pre-owned Ikea furniture to other consumers. By doing that, it wants to expand its online revenue. The company launched a pilot in Spain and Norway.

TikTok Shop seemed set to launch in many European countries this summer, but owner ByteDance put the brakes on expansion. The shopping feature is reportedly set to launch in Ireland and Spain in October, with other European countries following next year.

Ecommerce in Spain amounted to over 84 billion euros last year, marking a 16.3 percent growth compared to 2022. Most digital trade transactions have an international dimension: in the last quarter, Spaniards spent nearly 60 percent of their money, that was spent online, abroad.

Amazon recorded a gross annual revenue of 7.1 billion euros last year thanks to its activities in Spain. This is an increase of 11 percent compared to 2022. According to Amazon, there are currently around fifteen thousand Spanish SMEs active on its platform.

Amazon is the largest online furniture retailer in the United Kingdom, Spain, and Italy. In France, the American giant lags behind Ikea, which also ranks in the top three in other major European countries. Only in Germany does a local player, Otto, lead the market.

TikTok is set to introduce its ecommerce activities in continental Europe soon. The company has started inviting merchants to beta-test in Germany, France, Italy, and Spain. Launches in other European countries are likely to follow eventually.

Last year, Spanish wholesale platform BigBuy generated a turnover of 123 million euros. This is a growth of 15 percent compared to a year earlier. According to the company, at least 90 percent of the orders it received were cross-border.

After two years, Mango has stopped selling other brands on its own marketplace. The Spanish fashion retailer had been offering products from brands like Rituals through its own channels. This decision comes after Mango recorded an online sales growth close to 10 percent during the first half of 2023.