Ecommerce in Italy
Italy is the third largest economy in Europe and a founding member of the European Union, the OECD, the G7 and the G8. The country is also the largest market for luxury goods in Europe, which may not come as a surprise, taking into account brands such as Armani, Versace, Prada and Gucci are from Italy. The country is developing quite fast, after it has known some problems concerning economic growth, corruption and high unemployment among youngsters and women. There are also a lot of economic disparities between southern Italy and the north, with the latter being more wealthy.
|Population||61.7 million people|
|– % internet users||60%|
|Online sales||€22.4 billion (2017)|
|Online stores worth mentioning:||Yoox, IBS, Saldiprivati|
- Ecommerce events in Italy
- Ecommerce customers in Italy
- The ecommerce market in Italy
- Big online stores in Italy
- Latest ecommerce news from or about Italy
Ecommerce events in Italy
Every year there are several ecommerce events being organized in Italy. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Italy.
Ecommerce customers in Italy
According to IcePay you can’t get ignore the Italian credit card CartaSi if you want to sell your products or services on the Italian market. Together with MasterCard and VISA, CartaSi is the most frequently used credit card in Italy for online purchases. It has an market share of 40% and more than 7 million Italians own such a card. Other popular online payment methods in Italy are PayPal (12%) and cash on delivery (11%). A study from Planet Retail in 2014 however shows that 56% of those surveyed used PayPal to shop online, while 42% used card payments. And yet another study, done by Osservatori Digital Innovation, shows that two thirds of ecommerce purchases was paid with credit card, while PayPal had a share of 31 percent. When it comes to preferences, 47 percent of online shoppers in Italy preferred paying with PayPal or something similar. Debit/credit card follows with 31 percent.
According to research from PayVision, Italy has an internet penetration of 60%. The country has 61 million inhabitants of which 13 million are online shoppers. But recent data shows there are now 19 million online shoppers in Italy. Apart from services such as vacations and travel tickets, clothing and consumer electronics are quite popular in Italy, followed by media and groceries.
The ecommerce market in Italy
Italy is one of the fastest growing ecommerce markets in Western Europe. The ecommerce industry in Italy amounted 9.6 billion euros in 2012 and in 2016, ecommerce in Italy was worth 19.6 billion euros. This would be an increase of 19 percent compared to 2015. More information about the ecommerce market in Italy can be found on EcommerceWiki.
Big online stores in Italy
Latest news about Italy
Fashion retailer Zalando will expand its relatively new beauty category in Europe. Over the next two months, the German ecommerce company will start selling its beauty products in Sweden, Denmark, France, Belgium and Italy.
ReBuy, an online platform for buying and selling refurbished consumer electronics, has expanded in Europe. The company has launched its online store in both Italy and Spain. The company already runs its online platform in German, the United Kingdom, France, Austria and the Netherlands.
Supermercato24, a same-day delivery service for online grocery, has announced a partnership with Lidl in Italy. Together, the two companies will allow Italian Lidl customers to order groceries from home and have them delivered at their doorstop on the same day, even within one hour.
Price comparison engine Idealo has achieved a growth of over 20 percent in Italy last year. The company generated an external sale in Italian ecommerce of almost 30 million euros, of which 32 percent was to the advantage of small Italian online shops.
When you’re talking about Zalando, you can’t ignore their free shipping and return policy. But this unique selling point is about to be less special now. In Italy, Zalando will demand from customers to pay shipping costs if their order value is less than 25 euros.
Read all our articles about ecommerce in Italy.
Last update: February 2018