German T-shirt platform Spreadshirt focuses on US
German-based company Spreadshirt is moving beyond Europe and focusing on the American market. This step is part of Spreadshirt’s ambition to become a billion dollar business. But thanks to Brexit and the rise of protectionism it will be harder to grow internationally, the company thinks.
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Spreadshirts believes that by targeting the United States and consolidating its business in Europe, the print-on-demand T-shirt platform will be able to fulfil its ambition of becoming a billion dollar business, InternetRetailing writes. “We have been market leaders in Europe for many years and are expanding our role in the global market”, CEO Philip Rooke says. The company now has the goal to be worth one billion dollars. In order to achieve this by focusing on the US, the company needs to challenge competitors such as Redbubble, CustomInk and Teespring.
‘Size matters in the ecommerce market’
Rooke thinks it’s harder to grow internationally, thanks to Brexit and the trend towards protectionism. “That’s why we want to focus on our global partner offering and on scale in the US market. It’s comparable in size to the European market, providing a powerful incentive for those who get it right. And size matters in the highly competitive ecommerce market.”
Spreadshirt was founded in Germany in 2002 and grew to become one of the leading ecommerce platforms for on-demand printing of T-shirts, mugs, bags and more. Over 70,000 sellers are active on the platform that’s active in 12 different languages and 18 markets across the globe. Its revenue increased by 18 percent to 85 million euros in 2015.