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iDeal used for 59% of Dutch online purchases

iDeal is getting increasingly popular among Dutch consumers. The payment method was used for 59 percent of online purchases in the Netherlands last year. That’s an increase of 3 percentage points compared to the situation one year before.


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That’s revealed in the annual eCommerce Payment Monitor. Last year, consumers in the Netherlands paid with iDeal 524 million times, an increase of 39 percent compared to the year before. Online sales that happened through iDeal was worth almost 43 billion euros.

Credit card second most popular payment method

The second most popular online payment method is the credit card, which was used during one in ten online purchases in the Netherlands last year.

Pay after delivery is popular in the Netherlands

Pay-after-delivery payment methods are also gaining in popularity. For example, the share of payments that happened with AfterPay or Klarna has increased to 6 percent. Paying after delivery is now in third position when it’s about the most popular payment method in the Netherlands.

It’s also that consumers increasingly say they prefer to pay after they received the order. A recent survey shows that 41 percent of online shoppers in the Netherlands have, at least once, used this type of payment method.

How online purchases get paid in the Netherlands.
How online purchases get paid in the Netherlands.

Most online purchases are completed using a laptop (39 percent), followed by the desktop (28 percent), smartphone (16 percent) and tablet (15 percent).

Here you can find the most popular payment method per country in Europe.