Important dates for online retailers
Every year, there are certain days that online retailers can embrace to get extra visitors and, hopefully, some new buyers. But if you want to spice up your marketing game, you need to know which days can attract these extra visitors. That’s why we’ve compiled this handy list of important dates for online retailers.
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18 January, 2021: Blue Monday
Blue Monday is a day in January that is said to be the most depressing day of the year. There’s no real science behind this statement, but it’s become one of these days online marketeers don’t want to ignore. Blue Monday is a perfect day to give out some discount codes to visitors, to help cheer them up and get through the day.
14 February, 2021: Valentine’s Day
Valentine’s Day is one of the best-known holidays in Europe. This day, which takes place on 14 February every year, is also called the day of love, as it’s about lovers expressing their love for each other and people secretly or finally expressing their love for someone else. In Wales, they also celebrate Dydd Santes Dwynwen, on 25 January. And oh, if you’re a cheeky online retailer, you could also focus your marketing efforts at Steak and Blowjob Day, which is celebrated exactly one month after Valentine’s Day…
4 & 5 April 2021: Easter Sunday and Easter Monday
Easter is originally about the resurrection of Jesus from the dead, but in many countries it’s mostly focused on decorating and hiding Easter eggs, eating special Easter foods and in some countries, people like to visit shopping malls. In many European countries, Easter Monday is a public holiday
1 May 2021: May Day
May Day is usually celebrated on the first day of May. This is also the day that some countries in Europe celebrate International Workers’ Day and sometimes people refer to this day as May Day, but they are two different things. May Day in Europe is mostly about dancing, singing and eating cake. In some countries, such as the UK, retailers offer special May Day deals to their customers.
14 March / 9 May 2021: Mother’s Day
Mother’s Day is celebrated in March in Ireland and the United Kingdom, while most other countries in Europe celebrate their mother on the second Sunday of May. Please check Wikipedia to see when Mother’s Day is celebrated in your desired country. Nowadays, Mother’s Day is one of the biggest holidays of the year for online retailers. Billions of euros are spent every year and the online share is growing fast.
20 June 2021: Father’s Day
Father’s Day is all about celebrating the father of the family. This day is celebrated on the third Sunday of June in most countries in Europe, but please check Wikipedia to see when Father’s Day takes place in the country of your interest. Father’s Day could be especially worth the effort for online retailers that are active in the DIY sector.
21 & 22 June 2021: Amazon Prime Day
Amazon Prime Day is an event organized by Amazon during which it promotes more than a million deals globally from famous brands and small- and medium-sized businesses that sell on Amazon. Every year, Amazon tries to keep it a secret as long as possible on which dates Amazon Prime Day will be held.
31 October 2021: Halloween
Halloween is a holiday that’s especially popular in the US, Canada, Ireland and the United Kingdom. But more and more European countries are celebrating this day, which started as a Celtic harvest festival. Nowadays, Halloween is best known for its costumes, pranks, scary stories and popular horror movies. Pre-made costumes, decorations and special candy fly off the shelves in October.
11 November 2021: Singles Day
Singles Day started in China, when four students decided to celebrate their single status. They did this on 11-11, because of the four ones. After the major Chinese online store Alibaba informally adopted this day, things really took off. In 2016 for example, the ecommerce company managed to earn almost 14 billion euros during this day. Now it’s also being celebrated more often in Europe.
25 November 2021: Thanksgiving
26 November 2021: Black Friday
29 November 2021: Cyber Monday
These days have their origin in the US, but have become very popular in Europe in recent years. Especially, Black Friday and Cyber Monday are hits among both customers and online retailers. Data from CJ Affiliate shows that Black Friday in Europe in 2017 showed revenue increasing by over 50 percent, orders by one-third and average order value by 15 percent.
5/6 December 2021: Saint Nicholas Day
In some countries in Europe, people celebrate Saint Nicholas Day, named after the Bishop of Myra who became a historic Christian saint. In the Netherlands, ‘Sinterklaas’ is very popular and many children receive gifts on 5 December. In Belgium, they celebrate this day on the morning of 6 December. In Central Europe too, Saint Nicholas gives gifts to children who have shown good behavior.
25 December 2021: Christmas Day
Christmas is probably the best-known holiday of the year. On 25 December each year, people all around the globe commemorate the birth of Jesus Christ. But it’s also a day full of gift-giving, family gatherings, decorating trees and special meals.
Various dates: Independence Day / Liberation Day
Almost all countries in Europe commemorate the anniversary of its independence or statehood and/or the liberation of the country. In some countries, Independence Day or Liberation Day means people don’t have to go to work that day. If you’re an online retailer and you want to do something with this day in terms of discounts, one-time offers or special promotions, please have a look at this list of national Independence Days and this overview of which country celebrates Liberation Day and when.
Ecommerce events in Europe
Are you also curious about which events take place in Europe? Then please have a look at our event calendar. This handy overview shows you which interesting ecommerce events you can visit in Europe this or next year.