InPost launches label-free returns service

Parcel locker provider InPost has launched a returns solution that wants to simplify the process of returning items that were bought online. Customers no longer need to use or print labels, instead they use a QR code on their smartphone.

The new returns solution wants to make ecommerce returns easier and faster. According to the company, which acquired Mondial Relay this month, it was launched in responded to calls from customers for retailers to make returns easier and to better fit around their lifestyles.

In the United Kingdom, online fashion retailer Missguided is the first company to offer this new service to its customers.

‘Scan the code and put the parcel in the locker’

“This is the first returns service where there is no need to print a label at home or at the drop-off point. All shoppers have to do is scan their QR code at the locker and put the parcel inside”, InPost explains.

No need to print a label at home or a drop-off point.

No more unused printed labels

By removing labels from the returns process, returning an unwanted item should not only be easier and faster, but it also saves paper and prevents wastage of unused printed labels. Many online fashion retailers put an already printed returns label in the bag or box, to make it easier for consumers to return their order.

‘Retailers should do more about the returns process’

The recent boost of ecommerce in Europe has, of course, also led to more returns, and this is still a difficult part of the online shopping journey. According to InPost, 83 percent of online shoppers think retailers should do more to make the returns process as easy and fuss-free as possible.

Another thing in favor of QR codes, instead of labels, is the fact that many shoppers nowadays don’t have access to printers at home. This is the case for 44 percent of 18-34-year-olds, a survey by Opinium shows.  In the end, 86 percent of online shoppers have indicated that a poor returns experience will put them off shopping with an online retailer again.