La Poste launches subscription service with unlimited free delivery

French postal service company La Poste has launched Colissimo Pass, a subscription service which offers customers unlimited free delivery. Currently, the subscription service costs 9 euros per year. In return, customers enjoy unlimited delivery and zero shipping costs on partner websites.

The unlimited subscription service for the delivery of parcels is currently in the run-in phase, but has been available for quite some time on La Poste’s website, offered at a special introductory price of 9 euros between 25 October of last year and 30 April of this year. Normally, this service costs 39 euros.

Customer service for all deliveries under one roof

According to Les Echos, the Colissimo Pass will be launched officially in the coming months. The Colissimo Pass includes, for all purchases that are made in partnering online stores, free delivery (with no minimum order required), free returns and a premium customer service, which is accessible seven days a week. With this customer service, consumers will have a single point of entry for claims or inquiries about the deliveries. The list of current orders will also be shown on the Colissimo Pass account.

’50 partnering online merchants this Christmas’

Currently, there are eleven partnering ecommerce websites, such as Happy Dressing, Domadoo, Homéose and Mondebio. These are no real leading ecommerce brands, with the exception of Chapitre.com, but more partners will probably be added soon. “The success of this formula depends on the ability of La Poste to enlist a maximum of online merchants, especially big names in fashion or leisure”, Les Echos writes. La Poste didn’t comment at this point, but its target is to have 30 online merchants partnering in the summer and 50 of them by Christmas.