Nasty Gal expands to France
Nasty Gal, a US fashion retailer focused on young women, has opened its first non-English online store. The Boohoo-owned online retailer has opened its digital doors in France. This country is only the third market where Nasty Gal runs a dedicated ecommerce website.
Until now, only the United States, where Nasty Gal was founded in 2006, and the United Kingdom had their own Nasty Gal websites. But since the end of April, customers in France are also able to shop vintage fashion online.
The dedicated French ecommerce platforms offers next-day delivery with no extra customs charges and free delivery on orders over 50 euros. The customer service is also available in French. According to Fashion Network, the online retailer wants to work closely with local French influencers. “To maintain its Californian aesthetic, while also catering to French consumers.”
About Nasty Gal
Nasty Gal was founded in 2006 by Sophia Amoruso, named one of the world’s richest self-made women by Forbes in 2016. Although Nasty Gal was named one of the fastest growing companies by Inc Magazine in 2012, the online retailer filed for bankruptcy in 2016. One year later, UK-owned BooHoo Group acquired Nasty Gal.