Norwegian Komplett invests in online groceries and marketplace

Komplett, an all-round ecommerce company from Norway, wants to further increase its footprint in Scandinavia. After recently opening an online pharmacy, the ecommerce company has now revealed plans of investments in online groceries, as well as a marketplace for other retailers to sell their products on.

According to Ecomony, Komplett wants to become the region’s obvious choice for online shopping. Although it began as a computer retailer, Komplett transitioned to being an all-round ecommerce company. It still sells consumer electronics a lot, but also offers products from categories such as home & deco, household appliances and beauty articles.

It recently opened its online pharmacy, called Komplett Apotek, and wants this to become the largest pharmacy in Norway. Komplett also revealed plans of investing in groceries (online grocer Marked.no will launch soon), as well as a marketplace. “We believe that eventually customers will have somewhere between five and seven places, rather than 30, where they do their shopping”, communications director Ingebjørg Tollnes said to Ecomony. “By then you are likely to go to sites you consider to be safe and well-functioning.”

Komplett in Europe
Until eight years ago, Komplett was very active in Europe, with online stores in the UK, France, Germany, Austria. These shops were closed, but in 2015 it acquired German retailer Comtech. The last couple of years it also acquired several companies in Scandinavia.