The ecommerce industry in the Nordics (Sweden, Denmark, Norway and Finland) was worth 209,6 billion Swedish kronor, which corresponds to over 20.6 billion euros, last year. Almost forty percent of the total Nordic ecommerce revenue was generated in Sweden.
80 percent of leading retailers in the Nordics have an ecommerce app and a mobile-optimized ecommerce website. Almost one in five retailers have focused on optimizing their website for mobile visitors, rather than focusing on an app. Only 1 percent has neither.
Fashion retailer Bonprix has opened an online store in Norway, which marks the 30th market where this German fashion brand has a presence. Within the Otto Group, Bonprix is now the most international brand and is also one of the Group’s largest companies.
The Nordic menswear and golf brand Oscar Jacobson is investing more in omnichannel retail as it is expanding its business in Europe. The company currently sells its menswear fashion items online in the United Kingdom and Sweden, but it will soon sell both online and through stores in Norway.
Zalando is ready to conquer the Nordic region. The online fashion platform successfully completed its location search and will open its first Nordic fulfillment center in Sweden later this year. The fulfillment center will be built in Brunna, near Stockholm, and is meant to meet the demand of its customers in Sweden, Denmark, Finland and Norway.
The ecommerce industry in the Nordic region was worth 21.9 billion euros in 2016. The biggest share of online retail revenue in this region comes from Sweden, which generated 8.5 billion euros last year. But Norwegians scored the highest monthly amount spent per person.
Komplett.no, the biggest online retailer in Norway, will launch its own marketplace where other retailers can sell their products. The company is slowly transforming from being an online shop to an ecommerce marketplace and is aiming to become the Amazon of the Nordics.
DHL has joined forces with the Finnish postal operator Posti and Bring, a subsidiary of Norwegian postal operator Posten Norge. Together they offer a B2C infrastructure for parcel deliveries across Scandinavia, Finland and the Baltic states. With 6,500 parcel shops and parcel stations across seven countries it will be the largest parcel network in northern Europe.
Consumers in Sweden, Norway, Finland and Denmark have purchased goods online worth a total of 17.39 billion euros in 2015. That’s an increase of around 15 percent compared to the year before. Four out of ten Nordic residents bought goods online from foreign websites, spending a total of about 4.3 billion euros across the border.
Bring, a Nordic post and logistics company, is testing RFID in its parcel labels and invited, among others, ecommerce company Extra Optical to participate in the pilot project. Both parties are very happy with the results so far, as it increased traceability, fastened delivery and decreased the number of customer service inquiries.