Polish fashion platform Showroom expands to Germany
Showroom, a Polish platform that gathers a selection of independent fashion brands, is going abroad. It has launched in Germany under the same name. Showroom doesn’t hold any stock, but orders are shipped directly by the designers in branded boxes. All products are produced in the European Union, so customers buy true European fashion via Showroom.
“The German market is the Holy Grail in terms of fashion ecommerce, but it’s highly competitive and very crowded”, founders Jasiek Stasz and Michał Juda say. “But in our opinion the independent fashion space is still pretty undeveloped here. Showroom offers a unique value proposition for our customers: short series of unique affordable designer products, made in the European Union.”
On the German market, Showroom will operate under the domain Shwrm.de. The promotional campaign will include a TV commercial on ProSieben channels. It will also be promoted in magazines and websites, such as ELLE, InStyle and Harper’s Bazaar, that belong to the portfolio of Hubert Burda Media, the strategic investor in Showroom.
Showroom scouts up-and-coming designers from Europe, partly by browsing Instagram, Facebook and blogs, and offers them a platform to showcase and sell their products. Designers can also make use of services such as marketing, PR, technology, customer service and payments handling.