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The first Mobile Innovations Awards were presented

The Mobile Innovations Award is a new award show for the EMEA region, to celebrate the enormous growth and innovation in mobile technology. Last week, the awards got presented in the Grosvenor House Hotel on Park Lane, London and we have the full list of winners.


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“New mobile technologies are changing every aspect of the way we do business and live our lives and the pace of development is only set to increase.  These new Awards are being launched to pay tribute to those companies pushing the boundaries of what’s possible using a mobile device”, the official website says.  The awards were being presented in partnership with McIntosh Media and Partner Events, who already staged the Loyalty Awards and the Card & Payments Awards. So this event was only a matter of time.

Awards, awards, awards…
The award for Best Integration of Mobile in an OmniChannel Strategy was for De Beer and SOMO, a company that launched the interactive ‘For You, Forever’ iPad app. This is an in store service that invites clients to have their diamond engagement ring individually crafted for them. The award for Best Use of Gamification on Mobile went to Dansk Supermarked. The largest retail company in Denmark used mobile based gamification in its Big Christmas Game, to close the gap between digital marketing and physical retail sales.

The winner in the category Best Use of Mobile within a CRM Strategy was Sainsbury’s. Together with IMImobile (that won three awards this evening!) they let customers to link their Nectar Card account to their mobile identity. The award for Best Use of Coupons and/or Vouchers via a Mobile Device went to i-movo, thanks to its Secure Digital Voucher, a single payments solution with a limitless range of applications.

The award for Most Innovative App for Payments went to Jumio and its Netswipe. This service turns customer’s smartphones into a credit card scanner that accepts and validates cards. Best Mobile Wallet turned out to be PayPal, while O2 (and -again- IMImobile) went home with an award for Best Use of Mobile for Customer Service. They got this award thanks to its real-time customer service #TweetServe.

The complete list of winners:

Best Integration of Mobile in an OmniChannel Strategy
De Beers and SOMO – For You, Forever

Best Use of Gamification on Mobile
Dansk Supermarked and MEC Global – The Big Christmas Game

Best Use of Mobile within a CRM Strategy
Mobile by Sainsbury’s and IMImobile – Nectar Card Integration

Best Use of Coupons and/or Vouchers via a Mobile Device
i-movo – Secure Digital Voucher

Best Use of Creative on Mobile
Shop Direct and SOMO –

Best Use of Mobile for Customer Loyalty
Azbuka Vkusa and IceMobile – Bright Stamps

Best Mobile Wallet

Best Mobile mPOS Solution

Best Use of Mobile for P2P Payments
Barclays – Pingit

Most Innovative App for Payments
Jumio – Netswipe

Best Management of Mobile Security Issues
Arxan Technologies

Best Use of an App to Collect Data and Information
Top Image Systems – MobiFLOW

Most Innovative App for Entertainment
Universal Music with BBH and IMImobile – The Kleek: Bringing Music to Mobile Africa

Most Innovative App for Loyalty
Baltic Miles – Burn the Miles

Innovation in Mobile by a Retailer
MUDO and Shopamani with Paythru – Mobile Checkout

Best Integration of Mobile into a Payments Infrastructure
EE – Cash on Tap

Most Innovative Use of M2M Technology Using Mobile
Ericsson – Connected Vehicle Cloud

Best Use of Mobile for Customer Service
O2 and IMImobile – #TweetServe

Rising Star Award
Apps for Good

Judges’ Award
Movitel – Mobile strategy in Mozambique

Mobile Innovations Magazine Award
bluesource – mobile-pocket

For your information, the Call for Entries will reopen later this year to kick start the 2015 competition.