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Mobile

Mcommerce is hot. As the ecommerce business has become a serious, solid and mature industry in the retail world, it’s now time for the mobile commerce. More and more consumers are using their smartphones and tablets to visit retail sites and order products and/or services online.As a retailer you definitely have to be ready for these kinds of visitors as not every site is easy to visit from a mobile device. And you don’t want to lose customers, because you were to late chaning your website…

Chiquelle launches AR shopping app

Chiquelle

Fashion retailer Chiquelle has launched its augmented reality shopping app. The Swedish company’s latest app enables users to customize their own model and style it with fashion items sold by Chiquelle. Users can also add makeup and different hairstyles to the avatar. Continue reading

Ikea renews its augmented reality app

Ikea

Ikea is launching a new app, which enables customers to visualize products in the context of their own homes and then order these items through the app. The new Ikea app will be launched first in France and the Netherlands. Continue reading

Half of UK shoppers prefer app over website

Mcommerce (mobile retail sales)

In the United Kingdom, 53 percent of consumers prefer to shop online using a brand’s app over its website. This is mostly because they experience complex processes for signing in and setting up accounts on the website. Still, 40 percent get frustrated when shopping or paying on a mobile. Continue reading

UK is the third largest mcommerce market in the world

Mcommerce (mobile retail sales)

The United Kingdom is the third largest mobile commerce market in the world. Mcommerce in the UK is worth 55.9 billion euros. With this mobile sales figure, the European country ranks third world wide, with only China (652.6 billion euros) and the US (183.2 billion euros) performing better. Continue reading

Mobile accounts for 44% of online transactions in Europe

Mcommerce (mobile retail sales)

Transactions completed on the smartphone continue to rise globally. Especially in Northern Europe and Japan, mobile transaction now represent over half of online transactions. In Europe, Sweden is the absolute leader with 60 percent. Continue reading

Amazon app now available for international shopping

Amazon has updated both its mobile shopping app and its mobile website, so customers can now browse and ship millions of products to their country. The ‘International Shopping’ experience is available in English, Spanish, Chinese, Brazilian and German and 25 currencies, with more to be added later this year. Continue reading

Zara AR app lets customers see virtual models

Fashion retailer Zara

Fashion retailer Zara has announced plans to roll out an augmented reality experience across 120 stores worldwide. The app can also be used by online shoppers, who will be able to hover their smartphone over a package delivered from the Zara website. Continue reading

Mobile accounts for 64% of Swedish ecommerce traffic

Mobile commerce in Sweden

The mobile phone and the tablet account for two thirds of all ecommerce visits in Sweden. Already in 2015, the share of ecommerce visits that took place on a mobile device, i.e. a mobile phone or tablet, was up over 50 percent. And during the last two years, the same shift occurred for orders and revenues coming from mobile devices. Continue reading

Smartphone represents half of all mcommerce sales in UK

The United Kingdom (UK)

For the first time in the United Kingdom, ecommerce purchases made via smartphone will overtake that of tablets. This year, online sales that happened via smartphones represent 49.7 percent of all mcommerce sales. Mcommerce via smartphones will be worth about 20 billion euros in the UK this year. Continue reading

UK supermarket Ocado launches app for Alexa

Online-only supermarket Ocado from the UK

Ocado, the online-only grocery retailer from the United Kingdom, has launched a mobile app for Alexa, the voice-controlled assistant from Amazon. Customers are now able to add a product to their basket, receive inspiration and keep track of orders by using solely their voice. Continue reading