TikTok launches fulfillment services in the UK

TikTok launches fulfillment services in the UK

TikTok started providing logistics services to sellers in the United Kingdom. The company is introducing a program called ‘Fulfilled by TikTok’, or FBT for short. Interested sellers will hand over a volume of their stock.

TikTok, the social networking company owned by Chinese ByteDance, states that the new logistics program makes it ‘easier than ever’ for merchants using TikTok Shop in the UK to sell on the platform.

‘From storage to shipping’

The promise of Fulfilled by TikTok: “Through seamless integration with TikTok Shop Seller Center, we manage the entire fulfillment process, from storing to shipping your goods. We ensure swift, reliable delivery at a competitive rate.”

‘We manage the entire fulfillment process’

The United Kingdom has the privilege of being the first to receive TikTok’s logistics service. Merchants must be based in and deliver to the country to qualify for FBT.

Same-day automated fulfillment

After registration, merchants will provide a portion of their stock, which will be stored in a warehouse. Orders will then be picked, packed, and labeled before shipping. The company guarantees same-day, automated fulfillment for all orders placed by 7 PM from Monday to Saturday, along with a premium next-working-day delivery service.

TikTok pledges a premium next-working-day delivery service

Several TikTok Shop UK merchants have already tested the fulfillment service and have reported ‘fantastic results,’ according to the company.

TikTok Shop

TikTok Shop, which partnered with the Dutch marketplace integration service ChannelEngine, allows companies to directly sell their products through the app with a complete checkout experience. It was initially launched in select Asian markets and expanded to the United Kingdom two years ago. This summer, TikTok inaugurated its first-ever physical pop-up shop on Oxford Street, London. Concrete plans for expanding TikTok Shop to other European countries do not seem to be in place at the moment.



Arjan van Oosterhout has been contributing to Ecommerce News Europe since the spring of 2023. He writes news articles for the website on a freelance basis.

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