UK ecommerce software PureClarity is SaaS solution of the year

PureClarity, an ecommerce personalization software solution from the United Kingdom, has been announced the SaaS solution of the year at the European IT & Software Excellence Awards. PureClarity won the award for its personalized search product, which presents website visitors the most relevant products as they use the search function.

The European IT and Software Excellence Awards are organized by IT Europa and recognizes best practices in customer solutions by systems integrators, value-added resellers, managed service providers and independent software vendors across Europe.

During the evening in London, there were over 86 companies from 21 European countries who were nominated for an award. At the end, PureClarity was one of the winners. The UK ecommerce software solution earned an award for SaaS solution of the year, designed to recognize the independent software vendor who has most successfully adopted the SaaS model. PureClarity won thanks to its SaaS Personalized Search Product. This solution uses AI, hybrid algorithms and data gathering to present the most relevant results to website visitors as they use the search functions.

Leader in SaaS
“It’s an honour to be recognized as the leader in SaaS amongst so many pioneering European software businesses”, PureClarity’s chief executive Paul Gibson commented. “Our personalized search product has undergone many months of research and development to ensure it sits at the forefront of its marketplace. Winning this award is a real achievement and testament to the hard work undertaken by the whole team.”