Ecommerce News

Search

Consumers, from all over the world, love to search. They love to search for products on price comparison shopping sites, but they also just type in the name of the product they like to buy in search engines like Google, Bing or the Russian player Yandex. For a retailer it’s important to get found on such sites, so you have to work proactively on your search engine optimalization. On this page you’ll find news we’ve written about search.

UK ecommerce software PureClarity is SaaS solution of the year

UK ecommerce software PureClarity is SaaS solution of the year
PureClarity, an ecommerce personalization software solution from the United Kingdom, has been announced the SaaS solution of the year at the European IT & Software Excellence Awards. PureClarity won the award for its personalized search product, which presents website visitors the most relevant products as they use the search function.
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Google adds product ratings to search ads in Europe

Google adds product ratings to search ads in Europe
Product ratings on Google Shopping are now also available for shoppers in the United Kingdom, France and Germany. Last year, the product ratings on Product Listing Ads were introduced in the United States, but now select Google users in Europe are also able to make better purchase decisions when shopping online.
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Google: ‘Mobile-friendly sites will rank higher’

Google: ‘Mobile-friendly sites will rank higher’
Google is increasingly making websites that offer a true mobile user experience more important, by ranking them higher and highlighting them with a "for mobile" tag in the search results. So your website or online store better be optimized for mobile devices, because you will notice the difference soon.
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