Wonnda launches product sourcing platform

Wonnda, a Berlin-based startup, has launched its online product sourcing platform. Sellers can now use the beta-version. The service offers over a thousand products from European manufacturers in 6 categories.

Wonnda was founded in January 2022 in Germany. The startup wants to ‘bring products to market quickly and easily’, as well as facilitate cooperation between manufacturers and merchants.

Over 900 products in 6 categories

The test version of the platform is free and currently offers over 900 products in 6 categories: cosmetics, supplements, fashion accessories, pet care, home & living and food & beverage. These will soon be increased to more than 1 thousand items.

Products are customizable for private labels.

Products are also customizable, for example for private label packaging. Orders can be placed in small and large quantities, according to the press release.

100+ European manufacturers

Wonnda works together with more than 100 manufacturers located in Europe. The company says it wants to bring manufacturers and sellers together to make the production process easy and more transparent.

The company wants to make the production process more transparent.

With regards to transparency, sellers have access to white and private label products with certifications, such as Good Manufacturing Practices (GMP) and Ecocert. They can also track the production process and order samples through Wonnda.

D2C brands, influencers and retailers

The target audiences for Wonnda are direct-to-consumer (D2C) brands, influencers as well as (online) retailers. Manufacturers can also sign up to start selling their products through the platform.

According to the startup, it has already facilitated a dozen projects. In March 2022, Wonnda closed a small business angel round with their own network and industry experts, such as creators, entrepreneurs and founders.