Launch

The Irish ecommerce landscape will change in the coming months. This month, TikTok Shop has opened for business in the country. And in 2025, the launch of Amazon Ireland will take place.

TikTok Shop has launched in Spain today, according to various market observers and sellers on the platform. This marks the first country in continental Europe where TikTok users can shop directly.

Ecommerce giant Amazon has announced that it has finished a first test with delivery drones in Italy. The company wants to deliver items weighing up to approximately 2 kilograms to customers’ gardens with these drones. It is unclear when it will start using this service in the country.

Dutch payments fintech Mollie has announced that it is expanding to Italy. Businesses in the country can now use the payment platform for online transactions. The platform has also added Italian local payment methods.

Swedish-Danish postal Group PostNord has brought together all of its different international operations as one business unit, under joint management. By doing this, the company wants to strengthen its market leadership.

This week, fulfillment company Monta has announced further international expansion. The company will open fulfillment centers in France, Italy and Poland. The new locations will be operational by this time next year.

eBay has introduced a new label in Germany, allowing commercial sellers to stand out on the platform. The eBay Top-Service designation provides shoppers with insights into certain aspects of the service, such as timely shipping. This label can be compared to Amazon's Prime.

Furniture retailer Ikea plans to launch a marketplace where customers can sell their pre-owned Ikea furniture to other consumers. By doing that, it wants to expand its online revenue. The company launched a pilot in Spain and Norway.

Temu officially invites European merchants to register as sellers on its platform. Merchants are responsible for their product assortment, inventory management, and the shipping of sold products. Temu determines the consumer prices for the goods.

Boohoo is launching an online marketplace, which is reportedly going live this week. Boohoo Brands will feature up to 200 labels in fashion, lifestyle, and beauty. It will be powered by Mirakl’s ecommerce software.

TikTok Shop seemed set to launch in many European countries this summer, but owner ByteDance put the brakes on expansion. The shopping feature is reportedly set to launch in Ireland and Spain in October, with other European countries following next year.

Hole19 has launched a new online store in its home market of the United Kingdom. The golf technology company has opened the site to brand partners. It plans to extend the marketplace to shoppers in continental Europe later this year.

German online pet supply store Zooplus is planning to launch its own marketplace. By doing this, the platform will be able to quickly expand its product range. The launch of the marketplace is planned in November, but it is unclear in which regions.

French marketplace solution provider Octopia has launched a new product, called Octopia Ads. It is the company’s own retail media solution. It enables retailers to implement a sponsored search solution for their products (1P) and sellers and brands products (3P).

Austrian online marketplace Shöpping is launching in Germany at the end of this year. By doing so, Austrian sellers will be able to reach a larger audience. At the same time, the marketplace will continue adding more retailers from the European Union to the platform.