Here you’ll find interesting articles about companies launching an online store, or companies launching their already existing online store in another country.
Furniture retailer Ikea is expanding its pre-owned marketplace to three new markets. It is launching in the United Kingdom, Ireland and Germany. This brings the total active markets to nine. It is also starting a buyback service in Portugal and Spain.
Ecommerce giant Amazon has announced that it will expand its service Global Warehousing and Distribution into Europe by the end of the year. It will launch in Germany, France, Italy, Spain and the United Kingdom. With it, sellers can reach customers across multiple countries from one single Amazon-operated facility.
Compare Group, which owns several price comparison platforms, will expand to Spain, Portugal, Italy and Austria on 7 September. The expansion brings its platforms to 12 European countries. The expansion follows the launch of Compare Group’s platforms in France, Denmark and Norway in 2025.
Amazon Warehousing & Distribution, or AWD, will launch in five European countries this week. The service allows Amazon sellers to store products with the ecommerce giant for extended periods. From this bulk inventory, Amazon replenishes stock at FBA fulfillment centers based on demand.
Online marketplace Fruugo made a profit of 1.4 million British pounds (1.64 million euros) in 2025. Just a year earlier, the company had made a loss of 10.1 million British pounds (11,8 million euros). As a result, the marketplace has expanded its services recently.
After introducing a marketplace model in France, Zooplus has now also opened up its website to customers in Germany. The online pet retailer has pan-European platform ambitions, as its seller registration page makes clear: “Become our partner and unlock new markets across Europe!”
Second hand marketplace for media products Momox has expanded into the Netherlands. Dutch consumers can now sell their used books, CDs and DVDs on the platform. Momox is now active in six countries.
Argos, one of the United Kingdom's largest omnichannel retailers, has launched a marketplace. With the new platform, the retailer aims to better serve online shoppers in its home market. Applications are also open to selling partners from outside the United Kingdom.
Ecommerce financer Storfund has announced a partnership with Castorama France. As a result, sellers on the French marketplace will be able to use Storfund’s embedded cash flow solution. This gives them faster access to their sales revenue.
Amazon has made its Seller Assistant available within Seller Central in Germany. “This AI-powered assistant helps you find relevant information, gain insights, and manage your business more efficiently by making informed decisions.”
The easyGroup, the company behind easyJet, has launched easyCourier. It is rebranding Cypriot local logistics company Svelta Courier. With the takeover, easyGroup has entered the last-mile delivery sector. It wants to expand its services across Europe.
Kaufland is expanding its marketplace once again. By the end of the summer, it is opening its doors in Spain and the Netherlands. As a result, the online marketplace will be active in nine countries. Online sellers can already sign up for the new markets.
Joybuy, JD.com's online department store, is becoming a marketplace. The platform will soon open its doors to selected third-party sellers from both Europe and China. Through a major promotional campaign, Joybuy hopes to boost its popularity among European shoppers this summer. “Why wait until November to shop smarter?”
Agentic marketplace intelligence company Merchantee has raised 1.8 million euros in a funding round. With the capital injection, it wants to expand into Poland and Germany this year. It also has plans for further expansion in 2027.
TikTok Shop is expanding rapidly across Europe. On June 15, the platform will launch in Austria, Belgium, the Netherlands, and Poland. Shortly afterwards, the new 'Sell Across Europe' feature will become available, enabling merchants to sell in multiple countries through a single registration.