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Yaba raises €75 million

Yaba raises €75 million

Spanish Amazon seller acquisition company Yaba has raised 75 million euros in a funding round. The capital injection will be used to continue buying companies and enter into other marketplaces. It wants to consolidate its position as a market leader in Southern Europe.

Yaba is an FBA acquirer or ecommerce aggregator from Barcelona. It buys the Amazon account and intellectual property from sellers that have proven successful on Amazon’s marketplaces. After accelerating the growth of these companies and increasing their presence on Amazon, Yaba sells them again.

Portfolio of 12 companies

The company was founded in 2020 and since then it has already purchased 12 companies. Banbaloo and Supercandi are some of the brands it has acquired. The company has a team of 40 people with offices in Spain, Italy, France and Mexico. Yaba’s focus is on companies that operate in the home, sport and beauty sectors, as well as children and pet products.

‘Yaba has a market potential of over 6 million sellers.’

The company has a strong focus on sellers in Southern Europe, which means that it has a market potential of more than 6 million sellers. In its own words, over 85 percent of Amazon sellers are profitable, creating a lot of opportunities for the company.

Funding round

In a funding round led by Crossbeam and Tikehau, Yaba raised 75 million euros in funding. The funding comes from investors such as 10x Founders, Bonsai, JME, Inveready and Village.

The capital injection will be used to buy other companies. It’s also planning to grow its team. Additionally, it will also enter into other online marketplaces, including Lazada and Shopee.

‘The company will enter into other online marketplaces.’

“We will use the capital injection to continue to buy brands in the verticals we are already in, as well as to expand into others that complement our brand holding. In this regard, we are considering acquisitions in categories such as outdoor, lighting, etc. By the end of this year, our objective is to incorporate around 15 new companies and thereby construct a portfolio of at least 30 brands”, said David Baratech, co-founder and co-CEO of Yaba.



Pleuni writes all types of news and background articles for Ecommerce News.

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