Pleuni Jacobs is the editor-in-Chief at Ecommerce News Europe, where she has been working since 2019. She mostly writes news and background articles. She is also the person responsible for adding events to our event calendar. If you have questions about getting your event mentioned on our website, chances are that she will be the one answering them.
Do you want to read more of Pleuni’s work? Check out our other websites: Ecommerce News Nederland, Crowdfundmarkt, Investeerders, Investment Platforms Europe and Ondernemen en Internet.
Before Ecommerce News, Pleuni studied Psychology and obtained a Master’s degree in Gender Studies. After that, she started out as a freelance writer but soon noticed that she wanted to work with colleagues. Then she found Ecommerce News, where she has been working ever since. Nowadays, she mostly writes news and background articles. She also manages advertisements and edits content from other editors.
Ecommerce financer Storfund has announced a partnership with Castorama France. As a result, sellers on the French marketplace will be able to use Storfund’s embedded cash flow solution. This gives them faster access to their sales revenue.
Swiss online store Galaxus reached a revenue of 2.5 billion euros (2.3 Swiss francs) by the end of 2025. As a result, it has overtaken Zalando in the ranking of the biggest online stores in Switzerland. Zalando’s growth has stagnated, while Galaxus’ growth has accelerated quickly.
In 2025, 60 percent of German retailers who participated in a study said that they were dissatisfied or very dissatisfied with their online business. This indicates a significant decline compared to 2024. The share of satisfied or very satisfied sellers has fallen from 48 to 40 percent.
Between June last year and this year, cost-per-click on Google Ads increased by 15 percent. This equals an increase of 0.06 euros across all campaign types. At the same time, return on ad spend (ROAS) decreased by more than 40 percent.
While Amazon has been the biggest marketplace in Germany for years, other local platforms have recently increased their market share. Retailers who want to sell in Germany should be aware that selling on Amazon is not the only way to reach customers, says global fulillment provider fulfilmentcrowd. As marketplaces are increasing their share in the ecommerce market, being active on several platforms can help online stores diversify their revenue.
New reports on ecommerce in the five biggest European online markets shows that online shopping is still increasing in popularity. By 2029, online revenues in Germany, the United Kingdom, Spain, Italy and France could reach a total volume of 600 billion euros. This is driven by the use of AI in online shopping.
The founder of French online marketplace PriceMinister, Pierre Kosciusko-Morizet, has announced that he is preparing a takeover bid for Rakuten France. This Japanese company acquired the French platform in 2010. This will mean a return to his former company, sixteen years after selling it.
The easyGroup, the company behind easyJet, has launched easyCourier. It is rebranding Cypriot local logistics company Svelta Courier. With the takeover, easyGroup has entered the last-mile delivery sector. It wants to expand its services across Europe.
Kaufland is expanding its marketplace once again. By the end of the summer, it is opening its doors in Spain and the Netherlands. As a result, the online marketplace will be active in nine countries. Online sellers can already sign up for the new markets.
Agentic marketplace intelligence company Merchantee has raised 1.8 million euros in a funding round. With the capital injection, it wants to expand into Poland and Germany this year. It also has plans for further expansion in 2027.
Western European online sellers expanding into Central and Eastern Europe often underestimate how different customer expectations are in the region. According to fulfillment provider isklad, payment preferences, delivery expectations and checkout requirements differ significantly from standards in Western Europe.
Last year, Belgian consumers spent 18.3 billion euros online. Compared to a year earlier, this is an increase of 5.4 percent. More Belgians have started shopping online, as more than 9 out of 10 made online purchases. However, most of the online spending went to foreign platforms.
Last year, ecommerce giant Amazon invested more than 17 billion euros (15 billion British pounds) in the United Kingdom. This is part of the company’s plan to invest 46 billion euros (40 billion British pounds) by the end of 2027. According to Amazon’s financial report, the United Kingdom is the company’s third-largest market globally.
Online fashion platform Zalando has partnered with French second-hand platform Vestiaire Collective. The partnership is an effort to accelerate the German platform’s position in the pre-owned market. As a result, the French platform will be able to offer items directly on Zalando.
Last year, the transaction volume in Türkiye has increased more than 52 percent, reaching 4.57 trillion Turkish lira. This comes down to around 86 billion euros. In total, there were 5.94 billion online transactions in the country in 2025.