Ecommerce News

Posts by Pleuni

Pleuni

Pleuni Jacobs is the editor-in-Chief at Ecommerce News Europe, where she has been working since 2019. She mostly writes news and background articles. She is also the person responsible for adding events to our event calendar. If you have questions about getting your event mentioned on our website, chances are that she will be the one answering them.

Do you want to read more of Pleuni’s work? Check out our other websites: Ecommerce News Nederland, Crowdfundmarkt, Investeerders, Investment Platforms Europe and Ondernemen en Internet.

Background

Before Ecommerce News, Pleuni studied Psychology and obtained a Master’s degree in Gender Studies. After that, she started out as a freelance writer but soon noticed that she wanted to work with colleagues. Then she found Ecommerce News, where she has been working ever since. Nowadays, she mostly writes news and background articles. She also manages advertisements and edits content from other editors.

Pleuni Jacobs on LinkedIn

‘Traditional market growth tactics no longer suffice’

‘Traditional market growth tactics no longer suffice’

Inconsistent data is a problem that is well-known to many online sellers, especially when selling on multiple channels. Additionally, demand fluctuates, which makes it hard for retailers to implement accurate forecasting. “Traditional forecasting methods struggle in today’s omnichannel retail environment, because they are designed for a stable, linear retail model that no longer exists”, according to Alexey Spas, CEO and founder of software engineering company Instinctools.

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Rakuten France is closing

Rakuten France is closing

Online marketplace Rakuten France has announced that it closing at the end of the year. The platform was looking for a buyer, after disappointing traffic and sales. There were several potential buyers, but it now says that it did not find a viable solution with any of them.

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