Pleuni Jacobs is the editor-in-Chief at Ecommerce News Europe, where she has been working since 2019. She mostly writes news and background articles. She is also the person responsible for adding events to our event calendar. If you have questions about getting your event mentioned on our website, chances are that she will be the one answering them.
Do you want to read more of Pleuni’s work? Check out our other websites: Ecommerce News Nederland, Crowdfundmarkt, Investeerders, Investment Platforms Europe and Ondernemen en Internet.
Before Ecommerce News, Pleuni studied Psychology and obtained a Master’s degree in Gender Studies. After that, she started out as a freelance writer but soon noticed that she wanted to work with colleagues. Then she found Ecommerce News, where she has been working ever since. Nowadays, she mostly writes news and background articles. She also manages advertisements and edits content from other editors.
Ecommerce giant Amazon has announced that it is expanding its logistics center in Pforzheim, Germany. It is investing more than 300 million euros in order to double its workforce there by the end of 2029. The expansion also involves a change in the type of warehouse.
Last November, Vinted Go launched a pilot called Rescued Value. Packages that could not be delivered or returned are relisted on the secondhand marketplace through this dedicated account. In an interview with Ecommerce News, the platform reported that more than 100,000 products have already found new owners through this program.
Polish marketplace Allegro has recently released its preliminary second-quarter results. The Group’s gross merchandise value (GMV) grew by 13.7 percent in the first half of the year, compared to the same period in 2025. At the same time, its International GMV increased by 64.8 percent.
Online fashion platform Zalando has invested in German robotics company Sereact. It develops AI-powered robotics solutions. The investment is meant to accelerate automation of logistics in ecommerce, particularly in the processing of returns.
Online turnover in Germany has increased 4.3 percent in the first half of the year, compared to the same period last year. In the second quarter, total turnover grew by 5.1 percent. It seems that consumer confidence in the country is improving.
The Dutch Consumer Association has sent a cease-and-desist letter to Amazon and Duch online marketplace Bol. The association demands that the platforms immediately stop offering misleading discounts. These fake deals violate legal regulations.
Online marketplace Rakuten France has announced that it closing at the end of the year. The platform was looking for a buyer, after disappointing traffic and sales. There were several potential buyers, but it now says that it did not find a viable solution with any of them.
The European spending on digital advertisements has increased 10.5 percent last year, compared to 2024. The total came to 131.1 billion euros. Retail media had a stronger increase, of 16.7 percent. The market reached a spending of 13.3 billion euros.
Last week, Ceconomy shared its strategy for MediaMarkt and Saturn (also called MediaMarktSaturn) for the coming years. Collectively, the marketplaces achieved a GMV of 800 million euros during the financial year 2025 to 2026. According to the strategy, the GMV will more than double by the financial year 2028 to 2029.
Ecommerce financer Storfund has announced a partnership with Castorama France. As a result, sellers on the French marketplace will be able to use Storfund’s embedded cash flow solution. This gives them faster access to their sales revenue.
Swiss online store Galaxus reached a revenue of 2.5 billion euros (2.3 Swiss francs) by the end of 2025. As a result, it has overtaken Zalando in the ranking of the biggest online stores in Switzerland. Zalando’s growth has stagnated, while Galaxus’ growth has accelerated quickly.
In 2025, 60 percent of German retailers who participated in a study said that they were dissatisfied or very dissatisfied with their online business. This indicates a significant decline compared to 2024. The share of satisfied or very satisfied sellers has fallen from 48 to 40 percent.
Between June last year and this year, cost-per-click on Google Ads increased by 15 percent. This equals an increase of 0.06 euros across all campaign types. At the same time, return on ad spend (ROAS) decreased by more than 40 percent.
While Amazon has been the biggest marketplace in Germany for years, other local platforms have recently increased their market share. Retailers who want to sell in Germany should be aware that selling on Amazon is not the only way to reach customers, says global fulillment provider fulfilmentcrowd. As marketplaces are increasing their share in the ecommerce market, being active on several platforms can help online stores diversify their revenue.
New reports on ecommerce in the five biggest European online markets shows that online shopping is still increasing in popularity. By 2029, online revenues in Germany, the United Kingdom, Spain, Italy and France could reach a total volume of 600 billion euros. This is driven by the use of AI in online shopping.