PostNord Denmark announced it entered into a new collaboration with Alibaba Group. As a result online retailers in the Nordics should reach Chinese consumers easier and cheaper than before. And in turn, parcel volumes from the Nordics to China will increase, the postal operator says.
PostNord said on its website that this agreement also gives the company the right to establish a Nordic platform on Alibaba’s shopping portal Tmall Global. “China has about 350 million consumers who shop online, and Alibaba Group is the biggest ecommerce player”, says Peter Kjær Jensen from PostNord. “So we are thrilled about this collaboration, which makes it possible for us to help Danish and Nordic businesses sell their products in China, while we handle shipping.”
For Alibaba the collaboration is a way to give Chinese consumers access to high-quality products. “Danish and Nordic brands will now be exposed to the more than one hundred million Chinese consumers who visit our platform in search of unique, international products”, Amee Chande, who is Alibaba’s country manager for the UK/Ireland and the Nordic region, explains.
Partnering with Chinese companies
PostNord Denmark already experience with partnering with a Chinese company. For some time the postal company has been working with China Post, whose portal Ule.com served as a gateway for several Danish online retailers who wanted to enter the Chinese ecommerce market. Alibaba on the other hand, has been working with other national posts, for example from Australia and the United Kingdom, to establish similar country platforms on its shopping portal Tmall Global. In November 2015, it announced a partnership with several top brands in the Netherlands.