Alibaba partners with major Dutch brands

Alibaba Group has announced a partnership with several top brands in the Netherlands. As a result, Philips, Nutrilon and Albert Heijn among others, will be introduced to the ecommerce player’s huge Chinese customer base. Tmall Global is expected to open new flagship outlets for some major Dutch supermarket brands.

As China Business News writes, Alibaba is continuing its strategic vision of global expansion. During the recent visit of the Dutch delegation to China, led by king Willem-Alexander, several accords were signed. As a result, the Chinese company is deploying several of its companies to work together with Dutch brands: Tmall Global will partner with the Dutch Consulate to promote the opening of new flagship outlets for Albert Heijn and Spar-owned Attent, while Alibaba’s travel platform Alitrip collaborates with KLM Royal Dutch Airlines and the Netherlands Board of Tourism & Conventions. Also, Tmall will showcase famous Dutch brands such as Nutrilon, Hero Baby, Philips and Friso on its platform for selling foreign brands that are new to the Chinese mainland.

‘Both parties can turn impossible into possible’
CBN writes that Jack Ma, chairman and founder of Alibaba, has said the Netherlands are a nation that can turn the impossible into the possible and he believes his company shares the same attribute. “He went on to point out to the fact that not many people gave Alibaba any chance when it started almost 16 years ago, still the company is the leading Chinese ecommerce player today”, the website says.

After a Dutch delegation went to China to sign some deals, there are now more than 80 major Dutch brands that currently offer their products and services on Tmall and Tmall Global. “Furthermore, there is a chance of an increased participation by numerous Holland based brands in the Alibaba Single’s Day Global Shopping Festival to be held on the 11th of November.”