Denmark

More than 8 out of 10 (86 percent) of Nordic consumers shop online monthly. This is an increase of 2 percent compared to last year. While shoppers in thoese countries have preferred local payment methods since 2024, this year marks the first time that these were used most often.

Multichannel companies from the Nordics make up Europe’s top three best-performing cross-border ecommerce sellers. These are Sweden-based Ikea, Denmark’s Jysk and H&M, also from Sweden. Behind them, Germany’s Zalando is the first pure player on the list.

Popular cashback marketplace OnBuy is rolling out in eight new markets. This brings the total of the company’s footprint to 21 European countries. The expansion follows strong performance, with an increase of 152 percent in quarterly sales last year.

In the second quarter of this year, 78 percent of Nordic consumers placed an online order at a store from abroad. Compared to the same period last year, this is an increase of 4 percent. Cross-border shopping is associated with lower prices, for most consumers in the Nordic countries.

In the third quarter of this year, more than half (53 percent) of all online orders in Denmark were completed on mobile phones. This was a strong increase compared to the same period last year, when 45 percent of Danes said that they used their mobile phone for online shopping.

Online seller of sports nutrition supplements, THG Myprotein, has recently partnered with PostNord. By doing so, the retailer could add more flexible delivery options to its online store, which strengthened its position in the Nordics. It turns out that parcel lockers became a popular delivery option, when it is given enough visibility in the checkout process.

Dutch holding company, Compare Group, has entered Denmark and Norway. The owner of several price comparison services has now launched its platform in these two new markets. It is the second time the company expands in one year.

A large majority of consumers in the Nordics shop online regularly. In the 30 days leading up to the latest research, 83 percent of them said to have shopped online. Cross-border shopping is becoming more popular in the region.

At least 83 percent of Nordic consumers shop online monthly, according to a new report. Cross-border shopping is becoming more common in these countries. In the last twelve months, 76 percent of consumers in the Nordics purchased products abroad.

Swedish-Danish postal Group PostNord has brought together all of its different international operations as one business unit, under joint management. By doing this, the company wants to strengthen its market leadership.

Dutch fulfillment company Salesupply is expanding its global network again. It is opening fulfillment centers in Sweden and Denmark. The company wants to make selling cross-border to these countries easier for online merchants.

Second-hand fashion platform Vinted has acquired Danish competitor Trendsales. By doing so, the platform wants to fortify its position in the Nordic region. The acquisition is in contrast with the termination of its luxury platform Rebelle, which was announced in January.

Ecommerce aggregator eBrands has raised 30 million dollars (29 million euros) in a new funding round. The Finnish company will use the funds for increased acquisition and international expansion. To date, eBrands has raised close to 50 million euros.

Royal Design Group, the Swedish interior design company, has acquired Danish design retailer AndLight. With the takeover, Royal Design enters the lighting segment. AndLight currently operates in no less than 17 markets across Europe.

Finnish consumers rate ecommerce the least eco-friendly industry compared to the rest of Northern Europe, while Danish customers are the most critical about sustainability. Moreover, Finn.no, Matsmart, Aarstiderne, Tori.fi and Bol.com are voted most sustainable online retailers.