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About You enters Greece and Portugal

About You enters Greece and Portugal

About You, the fashion platform from Germany, is now active in Greece and Portugal. The company continues its Southern European expansion, after launching in Italy only last month. The retailer now operates in 26 European markets.

About You is also known as the daughter of Collin, an online shopping brand under the wings of ecommerce giant Otto Group. In addition to being an online fashion shop, the company offers cloud services as well as distribution centers to other retailers under the name TME. By launching in three more markets, the platform continues its expansion across all of Europe.

26 European markets

About You entered Spain earlier this year and launched in Italy only last month. The platform continues to grow its Southern European presence, now adding Greece and Portugal to the list. Including the two new markets, About You is now active in a total of 26 European countries: from home country Germany, Austria and Poland to Switzerland, the Netherlands, Denmark, France.

The platform continues to grow its Southern European presence.

Over 1.4 million first-day visitors in Italy

Just like with previous launches, About You started a big marketing campaign in hopes of garnering attention. Advertisements are being rolled out on TV, radio and online. There seems to be market potential: on the first day, the platform drew more than 1.4 million visitors in Italy, and over 500 thousand in Greece and Portugal.

The company offers free shipping and returns within 100 days.

Their new customers have access to more than 100 thousand products from over one thousand brands. The company also offers free shipping and returns within 100 days.

9 million active customers in 2021

The German platform went public earlier this year. The retailer has around 9 million active customers in 2021, compared to 6.5 million last year. Although the Covid-19 pandemic has left its marks on the fashion part of ecommerce, About You expects revenues to increase up to 50 percent over the whole year, according to their last quarterly report. This would mean an expected revenue between 1.63 and 1.75 billion euros.

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Jasmijn

Jasmijn

Jasmijn writes all types of news and background articles, but especially likes to write about sustainability in ecommerce.

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