Amazon launches clothing store in Spain

Inditex gets some serious competition, now Amazon has opened an online clothing store in Spain. It offers a 700,000-item catalogue featuring 2,000 labels. It’s the fourth online clothing store Amazon opens in Europe, after the United Kingdom, Germany and France got their own Amazon clothing stores.

The online clothing store on Amazon.es features brands like Scotch & Soda, DKNY, Tommy Hilfiger, Levi’s and Lacoste. According to Sergio Bucher, vice president of Fashion at Amazon Europe, the new clothing store brings together the biggest brands. “And Amazon.es makes the perfect online store for fashion lovers. Our clients will find a wide selection of international brand and our shelves are limitless and therefore we can offer a wide range of styles and sizes. We are working hard to continue adding new items and brands for our customers in the coming months”, Fibre2Fashion writes.

Spanish consumers can find clothing and accessories for women, men, children and babies. There are over 4,000 different shirts and an equal or more number of dresses or jumpers to choose from. Amazon.es also sells swimwear, beachwear and lingerie. Earlier this month Amazon UK expanded its fashion offering by launching a dedicated sub-store just for dresses.

Amazon: 6 million users in Spain
El País, the Spanish newspaper, also wrote something about the launch of Amazon’s online clothing store in Spain. It goes back to 2011, when Amazon arrived in Spain and the domestic publishing industry feared the online retailer, as it was already facing decling sales. According to El País now it’s the Spanish €300-million fashion market who has to fear Jeff Bezos’ company. The country’s online clothing market has been dominated by Inditex (owner of e.g. Zara), Privalia, Asos, Vente-Privee and Zalando, but these companies now face competion from a brand that already has 6 million unique users in Spain.

“The company has acquired extensive knowledge of the Spanish clothing market through its ownership of BuyVip, which it purchased in 2010. Furthermore, logistics, the weak point of many of its online competitors, is precisely where Amazon is strongest: it has a 32,000-square-meter distribution base in San Fernando de Henares, in Madrid’s eastern suburbs, and has deals with more than 1,200 businesses to allow customers to pick up their goods from their premises – a cheaper and faster option than home delivery”, the newspaper writes.