Amazon Pay introduces Checkout v2
Amazon Pay, which lets customers use their Amazon information to shop on third-party sites, has introduced version 2 of its checkout technology. The upgrade enables a faster and more secure checkout. The modernized web checkout technology can replace existing Amazon payment and address widgets.
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With Checkout v2, Amazon Pay offers merchants a more seamless experience. The design of the checkout process has been completely re-imagined. By further simplifying the integration, businesses can take advantage of the benefits of this payment solution.
Checkout v2 helps you increase order success.
“Upgrading to Checkout v2 helps you improve the purchase experience for your customers and increase order success, while continuously incorporating the latest learnings and innovations from Amazon”, the Amazon Pay team explains.
A simple, frictionless experience for both customers and businesses
The upgraded solution has eliminated any extra or unnecessary code from its design, leaving a simple, but frictionless experience for both customers and businesses. The front-end design received an update, while a new hosted checkout flow helps extend the Amazon.com experience to shoppers while they are purchasing on an ecommerce site.
“Checkout v2 also has a redesigned back end, deploying a RESTful API to allow for greater interoperability between integrated systems and to provide developers with maximal flexibility”, the Amazon Pay team adds.
Checkout v2 offers one consolidated address, payment, and consent confirmation screen.
With Checkout v2, merchants can streamline the checkout process with just one consolidated address, payment, and consent confirmation screen. The standardized checkout process should help decline recovery and increase customer confidence and checkout success at the bottom of the sales funnel.
Delivery notifications via Alexa
Merchants only need to integrate once to enjoy ongoing user experience innovations and access to voice commerce solutions such as delivery notifications via Alexa. There’s no extra code required to support decline handling and multiple web widgets.
18% of online shoppers leave if the checkout process is too long or complicated.
How Checkout v2 can improve the customer experience
Amazon has updated Amazon Pay Checkout for a reason. A study by the Baymard Institute in 2020 has shown that 18 percent of online shoppers abandon their purchases because they find the checkout process too long or complicated. Checkout v2 reduces the number of steps a customer has to take to complete checkout by consolidating all steps onto one screen, replacing the existing Amazon payment and address widgets, and speeding up the purchasing process.
And, again shown by the Baymard Institute study, as 37 percent of customers abandon an online shop because they’re asked to create an account, with Amazon Pay, there’s no need to create a new account to checkout on affiliated websites, because most users already have an Amazon account.
Checkout v2 also enables businesses to easily adapt to new industry standards, such as the Payment Services Directive (PSD2) in the European Economic Area and United Kingdom, and multi-factor authentication requirements. It supports Strong Customer Authentication, which is required under PSD2, and facilitates the payment-processing obligations of this new regulation.
Partners with BigCommerce, Magento, and Shopify
Amazon Pay has partnered with major ecommerce software providers BigCommerce, Magento and Shopify, making it easy for these software users to add Amazon Pay to their online shop. And for other major ecommerce software, such as PrestaShop, Shopware or WooCommerce, there are ecommerce plugins and integrations ready for Checkout v2.